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SingTel gets into TV production
SingTel’s Mio TV division is diving in with its first original content production. The show titled “Are You Hokkien?” hits screens this Lunar New Year, targeting those of Hokkien speaking heritage....
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Astro Publications goes digital
Astro Publications has released the digital formats for six of its magazine titles: Style, Car, InTrend, FHM, Men's Uno, and ifeel. Along with the debut, the publisher has also changed its name to...
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5 tragic airline ads
Does having more routes and flights mean more bad ad campaigns? The airline industry has really taken off over the years. Every other day we see a new airline pop up and competition is no doubt...
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What content marketing really is
If you have been thinking about content marketing and how best to make it work for you brand, this event is for you. Marketing magazine has announced the launch of Content 360 – a two day hybrid...
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Ogilvy Australia finds Baxter’s replacement
David Fox will be taking on the role of CEO of Ogilvy Australia. This comes following Andrew Baxter taking on the new role of CEO at Publicis Worldwide’s Australia office. Baxter was CEO at Ogilvy...
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iBuy Group comes into the market, starting at AUD$37 million public offering
Catcha Group’s Dealmates.com has merged its e-commerce business with three other regional e-commerce portals to form iBuy Group. The merger under iBuy has band together a team of over 300 e-commerce...
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Tennis Australia’s CIO swings into Big Data
How does tennis and data analytics relate to one another? In 2013, Australian Open and the Australian Open Series implemented a system that incorporated data analytics and business intelligence to...
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Ad land enters “Age of Enlightenment” with Ad Summit Pilipinas
The Association of Accredited Advertising Agencies of the Philippines (4As) has just revealed the theme and overall look of the much-anticipated first-ever Ad Summit Pilipinas 2014 scheduled this May....
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Selfie trend or selfie wreck
The selfie phenomenon has become much more than the average Jane/Joe taking a self-portrait and putting it up on their personal social media platform. Some brands are actually adapting the social...
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Turner brings in new head of marketing
Former VP and head of public relations and marketing at Sony Pictures Television has joined Turner as vice president of communications and marketing. Gregory Ho takes up the role with immediate effect...
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Huawei concludes digital pitch
Chinese telecom giant Huawei has appointed Isobar as its digital marketing agency following a multi-agency pitch. Isobar’s APAC hubs in Shanghai and Singapore will be handling global product launches...
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WE Digital names new general manager
WE Digital has appointed Patrick Ha as general manager with immediate effect. Reporting to Hugo Chan, managing partner of WE Digital, part of WE Group, Ha will manage WE Digital’s day-to-day business...
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Smell the coffee with Wonda, literally
Asahi’s ready-to-drink coffee brand, Wonda Premium Coffee, has launched in a less than conventional way in this digitally congested time – no hashtag, no Facebook fan page, no expectation of...
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ONE FC strikes partnership with TV9
ONE FC has announced its partnership to broadcast its championship with TV9, Malaysia's free-to-air (FTA) television station under Media Prima. The channel was chosen based on the audience group being...
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7 tips for effective content marketing
With content informing consumer decisions more than ever, corporate communicators and brand marketers are pressured into publishing more compelling content. But, just how much impact does content...
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LOOK Enough of mobile, says one eatery
The Manhattan Fish Market has launched a campaign to promote family values and friendship amongst its customers this Lunar New Year. Its ‘Unplug’ initiative encourages diners to ‘unplug’ while dining...
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Telekom Malaysia chooses Lowe after a four-month pitch
Telekom Malaysia has selected Lowe Malaysia to spearhead its business and brand growth for the mass market consumer and SME businesses portfolios after three months of rigorous pitches. Four...
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LOOK Anton Casey marketing promotions pop up
One public agency appointment and a (much disdained) apology later, it looks like the Anton Casey saga has yet to abate, with locals still riled about the Briton’s behaviour online. Yesterday’s news...
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University launches anti-drink driving campaign
Private university in Malaysia HELP University has launched an anti drink-driving awareness campaign. It is strategically targeted at students as it was found that college students are responsible...
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Melody FM airs Hokkien radio show
Melody FM has branched into the Hokkien community, creating a designated show called Hua Hee Hok Kee La! for its Hokkien listeners. Hosted by radio personalities Linda Ang and Season Chee, both native...
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