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Rakuten’s e-commerce strategy
Discovery shopping is an experience where shoppers can browse for products most relevant to them. Offline retailers have long realised the necessity of a “retail theatre” in order to make this...
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PR Awards 2014 finalists unveiled
Marketing Magazine's very first PR Awards has announced its finalists, with over 70 brands making the cut. Six finalists in each category were given the green light by the judges to vie for Gold,...
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HootSuite acquires uberVU
HootSuite has acquired uberVU, a social analytics solution. HootSuite and uberVU can now combine their tools to help organisations to understand the value of their social relationships and drive more...
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OMD promotes Ang to China CEO
Omnicom Media has promoted Arlene Ang as CEO for OMD China with immediate effect. Prior to her new role, she was China CEO for digital for two years where she responsible for building the agencies...
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Alcohol and tobacco top duty free purchases
Alcohol & Tobacco, cosmetics and confectionery emerged as the top categories in duty-free purchases in a recent study done by Agility Research & Strategy. Tapping into the duty-free purchasing...
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Decoding the mystique of the Mannings cat
When a ginger-haired feline celebrity outshines pseudo-models at the Hong Kong Book Fair, you know you’ve stumbled on a pretty solid idea. A cat album featuring Mannings biggest celebrity sold more...
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Forthmedia’s digital grooms propose to random women
Women shoppers at the SM Megamall were getting wedding proposals from virtual grooms in an augmented reality promotional stunt by The Wedding Library. Men were also receiving kisses from beautiful...
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Fookien Times: HVMO’s Sarmiento is most ethnically Filipino creative director
Tony Sarmiento, managing partner at Havas Media Ortega (HVMO), has been featured in the esteemed Philippines Yearbook 2014. Published by the The Fookien Times, the 440-page publication highlights...
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IBM sells server business to Lenovo to focus on data and the cloud
IBM reaffirms its commitment to cognitive computing, big data and the cloud under a new deal with Chinese personal computer manufacturer Lenovo. Lenovo has agreed to acquire IBM’s x86 server business...
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CNN social media sites hacked, Syrian Electronic Army blamed
CNN's Twitter feed was briefly hacked last night, with the Syrian Electronic Army taking credit for the breach. A series of unauthorised posts briefly appeared on CNN's Twitter feed claiming the CIA...
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Waggener Edstrom: The more you’re online, the more consumers spend
Effective brand story telling online can influence increased consumer spending, advocacy and engagement in the Philippines, contrary to ongoing pessimism that there is no concrete return on investment...
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Consumers gravitate towards integrated campaigns
On par with digital, the word ‘integration’ has also been buzzing in marketing conversations. To no surprise, mall operators have started to devise integrated engagement plans in order to compete in...
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Petronas reminds us to stay young
The much anticipated Petronas Chinese New Year TVC has just released, garnering over a quarter million views on YouTube overnight. The three minutes CNY short film titled Young Hearts portrays the...
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China Daily’s Asia edition releases first audit
After volunteering its circulation data for independent verification, the China Daily’s Asia Weekly edition has released its first audit report. The report by BPA Worldwide shows that weekly...
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70% of marketers failed to deliver in 2013
According to a Fournaise finding, an astounding 70% of marketers failed to deliver the expected performance – be it more sales, larger market share or higher conversion. The following results were...
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DT Communications wins a spot on HKTB roster
Hong Kong Tourism Board has appointed DT Communications to look after merchant recruitment and renewal operations, and management of marketing and partnership programs of the Quality Tourism Services...
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Jerry Zou takes GM role at FleishmanHillard Beijing
FleishmanHillard has appointment Jerry Zou as head its Beijing office. Taking the general manager role, Zou assumes responsibility for the expansion of the firm’s operations, services and product...
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3 lingerie brands that embraced real beauty
You might love it or hate it but Dove's Real Beauty campaign (pictured above) is here to stay. Started almost ten years ago, Dove has over the years created an inspirational body work that has touched...
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News in the digital now
The start of the year saw the launch of multiple e-magazines in the region. Page by page, newspapers are thinning out their dailies and opting for online reporting to keep pace with readers’...
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The big business of faking it
As businesses rapidly move to boost their digital clout, the lure of taking the quick route to success has also been on the rise. Recent spotlight has fallen on the lucrative business of click farms...
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