Telekom Malaysia has selected Lowe Malaysia to spearhead its business and brand growth for the mass market consumer and SME businesses portfolios after three months of rigorous pitches.
Four contenders were assess during the evaluation process, with each participating agency placed in real life simulation stress test.
Managing director of Lowe, Mazuin Zin (pictured), said: “With the award of the mandate, the company is proud to share that Lowe has demonstrated the business acumen, strategic tenacity and ability to think creative business solutions beyond campaigns, through the agency evaluation process; qualities which TM was looking for in a strategic partner for its next stage of business and brand growth.”
Lowe will drive the creative communication integration through-the-line, working with TM’s other agency partners within the ecosystem.
Sailesh Wadhwa, strategy planning director of Lowe said that through TM’s flagship brands in UniFi and Streamyx have been playing the roles of a trusted broadband service provider for both homes and businesses.
“We at Lowe are delighted to be chosen by the National Broadband Champion on their journey of ushering a broadband-led revolution across Malaysia.”