WE Digital has appointed Patrick Ha as general manager with immediate effect.
Reporting to Hugo Chan, managing partner of WE Digital, part of WE Group, Ha will manage WE Digital’s day-to-day business operations.
“Patrick can lead our team to work on social media and digital campaigns that fits well into total marketing communication solutions for brands because of his strong experience in through-the-line communications,” said Chan.
He added full integration of social media with digital and classical advertising has been required by its international clients and the firm has been growing rapidly in the last two and half years.
Viveca Chan, CEO of WE marketing group, said Ha has worked with the We team and grown through the ranks.
"He has demonstrated his ability in many disciplines, including being part of the first interactive advertising agency in China, and helped us grew the WE business in our early years of operation. We welcome him back in his new role.”
