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BBH Group names new global creative lead
Pelle Sjoenell, the executive creative director of BBH Los Angeles,will take on the role of worldwide chief creative officer of the BBH Group. He will lead the business in partnership with CEO, Neil...
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Leo Burnett Hong Kong names associate creative director
Leo Burnett Hong Kong has named Michael Tam as associate creative director. In his position, Tam takes the helm of the agency's user experience team, spearheading all user experience projects and...
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Added Value makes double hires in Singapore
Global marketing and brand consultancy Added Value has made multiple new hires to its Singapore office. Susenie Hon has joined the team as director of qualitative insight and Mary Lau has joined as...
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Visa Singapore launches new online payment service
Global payments company Visa has launched its online payment service Visa Checkout in Singapore. The service is currently accepted at online retailers in Singapore such as Golden Village, Spizza, Cold...
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Building trust in Singapore, keeping the nation in mind
Singapore held its fifth position in the 2016 Edelman Trust Barometer Index[1] with a rebound of seven points among the informed public. This is a modest recovery after the nation’s poor showing last...
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Mobile ads account for 80% of Facebook’s record revenue
Facebook has notched up another quarter of robust growth, chalking up US$5.84 billion in revenue during the fourth quarter of 2015, a 52% jump from last year's US$3.85 billion. During the period,...
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FCB names global ECD
Ad agency FCB has appointed Tris Gates-Bonarius (pictured) as global executive creative director, Beiersdorf. She will work as a creative partner to FCB’s chief client officer and worldwide account...
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MAS’ rebranding in limbo: What happens when clients change their minds?
According to Malaysia's state investment firm Khazanah Nasional, the much awaited rebranding of Malaysia Airline might not actually happen – at least not in the near future. In an article on the...
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Malaysian astronaut launches Aladdin to compete with Alibaba, Amazon
Sheikh Muszaphar Shukor (pictured), Malaysia’s celebrity astronaut and certified surgeon, has launched an e-commerce business called the Aladdin Group of Companies, set up as a halal rival to...
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与CMO对话：可口可乐Shakir Moin
拥有130多年的历史，饮料巨头可口可乐公司在全球推出了众多令人印象深刻的营销企划，已成为几代人的集体记忆。 这些优秀的作品，可以归功于品牌内部的国际营销团队的努力和创造力。而现在，中国团队由可口可乐资深员工Shakir Moin带领。 Moin在1996年加入品牌，曾担任多个亚太地区市场的营销岗位，包括马来西亚、新加坡、文莱、菲律宾、泰国和香港。...
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Newgate makes senior appointments
Newgate Communications has appointed two new senior staff to join the firm’s growing Hong Kong business. Kim Spear has joined as director and is responsible for building Newgate’s corporate, digital...
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Dragonair rebrands as Cathay Dragon to strengthen China appeal
Cathay Pacific has re-branded its wholly owned subsidiary Dragonair as Cathay Dragon to strengthen connectivity with Mainland China. The two brands will remain as separate airlines, operating under...
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iClick Interactive names chief operating officer
Following its acquisition of OptAim Technology (OptAim), iClick Interactive has named Jan Tang, the founder of OptAim, as chief operating officer. Tang has been leading the business and technology...
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LINK Real Estate goes goofy in new mobile app campaign
LINK Real Estate Investment Trust’s (“LINK”) has teamed up with DDB LIVE and Tribal Worldwide Hong Kong for an online ad campaign to back its mobile app "Park & Dine". It leads with a goofy online...
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Dentsu Aegis Network strikes big data deal with UnionPay
Dentsu Aegis Network China has formed a strategic partnership with UnionPay Smart, a China UnionPay company specialising in big data applications. Combining the existing big data analytics of UnionPay...
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Mediacorp’s Toggle goes on content creation spree
Mediacorp’s Toggle has created 11 new made-for-digital productions, Toggle Originals, which will debut from 1 Feb 2016. According to Mediacorp this is in response to the “positive viewers’ feedback”...
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LOOK Under Armour’s rocking new deal with Dwayne Johnson
Can you smell what Under Armour is cooking with its latest collaboration with DWayne Johnson? The sporting apparel brand has partnered with actor, producer and global superstar Dwayne “The Rock”...
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IBM acquires digital shop: Agencies, what’s your next move?
The competition for agencies is heating up with every passing day. The impending changes in the marketing/advertising agency landscape many have been talking about for years, is happening real-time....
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After social media, AsiaMalls appoints PR agency
Property management company AsiaMalls Management has appointed The Hoffman Agency Singapore as its public relations agency for the duration of 2016, with work commencing in January. The appointment...
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How to succeed in China’s programmatic market
Accuen, the programmatic buying unit of Omnicom Media Group, has partnered with independent ad serving company Sizmek to launch a benchmark and analysis study to assess the true viewability of...
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