Clik here to view.
GrabTaxi gets a new look
Taxi booking company GrabTaxi, also known as MyTeksi in Malaysia, is rebranding to Grab today. The new Grab encompasses all the company’s services: taxis (GrabTaxi), private car services (GrabCar),...
View ArticleClik here to view.
3 e-commerce trends for 2016
The commerce and marketing landscape has changed dramatically, with new and better software and solutions developed every day to help brands optimize customer interactions - we can only expect this...
View ArticleClik here to view.
港龙航空易名为「国泰港龙」以迎合中国市场
国泰航空集团宣布，全资附属姊妹航空公司港龙航空易名为国泰港龙航空，以加强与中国内地的联系。 两个品牌将继续以各自的牌照营运，但会将连系拉得更紧。 国泰航空表示，是次易名是希望能充份善用国泰品牌的国际知名度，以及发挥国泰港龙在全球商务及休闲旅游业增长最迅速的市场之一中国内地的独特优势。...
View ArticleClik here to view.
Lunar New Year special: Favourite CNY campaigns
The Lunar New Year is upon us, and with that, brands have taken the opportunity to ride on the celebrations with celebrity greetings, special appearances and quirky ads to show how you can celebrate...
View ArticleClik here to view.
Singtel Advertising showcases RPD service
Singtel Advertising has showcased its latest development in their Singtel-Kantar Return Path Data (RPD) TV audience measurement service at its ‘New Year New Possibilities’ event held at Pangaea,...
View ArticleClik here to view.
群邑新总部落户上海
群邑中国于1月6日举办总部乔迁庆典。 群邑中国总部已迁入上海达邦协作广场，共有七层办公楼层，拥有更加开放和灵活的空间，以引发更多交流和激发创新。员工也参与了新办公室的设计。 群邑亚太区首席执行官Mark Patterson说道：「人才是群邑最重要的资产，我们一直致力于为员工提供更好的办公环境、更多的福利和成长空间。」...
View ArticleClik here to view.
中国程序化市场的成功关键
宏盟媒体集团程序化购买专有服务部门Accuen携手独立第三方广告投放公司Sizmek，共同发布行业首个基准与分析报告，对国内程序化广告的真实可见度进行了有效评估。
View ArticleClik here to view.
Desaru Coast names creative partner
Desaru Coast has appointed G.A Brand Design as the lead creative agency for the destination’s brand and communications campaign, launching mid this year in Malaysia and Singapore in traditional and...
View ArticleClik here to view.
Is Netflix a viable competitor in the local market?
Netflix made its debut in Malaysia earlier in January. With its recent announcement, it is now in 190 countries with more than 70 million members and counting, watching more than 125 million hours in...
View ArticleClik here to view.
2016年三大电商趋势
商业和市场营销的景观发生了巨大的变化，每天都有崭新的、更好的软件和解决方案出现，以帮助品牌优化客户互动。这个转变速度将会在2016年持续。 场景化营销将继续推动B2C体验的演变 消费者从比以往更多的通信渠道上受到信息轰炸，市场营销人员必须创造相关的内容和服务才能脱颖而出，带来前所未有的挑战。...
View ArticleClik here to view.
电通安吉斯与银联智惠达成重大合作
电通安吉斯集团中国与中国银联旗下大数据公司银联智惠达成战略合作伙伴关系。 双方将在银联智惠现有的大数据平台技术基础上，结合电通安吉斯集团所掌握的广告及用户浏览行为数据，共同开发和运营品牌精准营销广告业务运营平台，为品牌提供数据推动的营销解决方案。 此次合作是银联智惠和广告传播行业首次在数据跨界打通的基础上强强联手。...
View ArticleClik here to view.
LOOK Nikon cops flak online for awarding prize to photoshopped image
Camera brand Nikon is facing some flak by the public on social media for its online photo judging skills. The camera makers have awarded one social media user a Nikon Trolley bag as the winning prize...
View ArticleClik here to view.
IN BRIEF: More stories from the industry
SPHMBO re-launches 313@somerset facade SPHMBO, the Out-of-Home (OOH) advertising arm of Singapore Press Holdings Limited (SPH), has re-launched its 313@somerset facade advertising space with a brand...
View ArticleClik here to view.
The new normal: PWC acquires Fluid as the big 4 inch closer to CMO role
Just weeks out from the launch of its Experience Center in Hong Kong, Shanghai and Beijing, PWC has confirmed the acquisition of independent Hong Kong agency, Fluid. The deal cements PWC's push into...
View ArticleClik here to view.
JWT and Mirum create specialised social media team
J. Walter Thompson and Mirum Singapore have launched The Social Team, a new social media offering that provides clients access to digital, analytics, content, strategy and creative expertise across...
View ArticleClik here to view.
Airbnb’s regional MD exits to join Carousell
Shopping app Carousell has hired Chai Jia Jih as vice president, international. He will start his new role on 2 March 2016. In this role, Chai will lead international growth to accelerate Carousell’s...
View ArticleClik here to view.
Social media tips to market during the holiday season
With the rise of online shopping and browsing around the world, social media is becoming an ever-increasing part of a successful marketing campaign. As consumers spend more time searching for products...
View ArticleClik here to view.
Sponsored content: Why marketing automation needs your attention
Marketing automation technology empowers marketers to improve their knowledge of buyer behaviour and understand how it plays out in campaigns. Marketers are leveraging the power of marketing...
View ArticleClik here to view.
Big Mobile expands in the Philippines
Australian privately owned mobile advertising specialist, Big Mobile, has today announced expansion into the Philippines with Jay Ramirez – formerly Country Sales Director at Mode Media and Marketing...
View ArticleClik here to view.
Media Prima and Dentsu work to create musical travelogue
Media Prima TV Networks, Japanese Association of Music Enterprises (JAME) and Dentsu Media Malaysia are collaborating to present a one-of-a-kind entertainment programme called ‘Muzik Hati Jepun’...
View Article