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Publicis Groupe names joint lead for Saatchis and Leo Burnett
Lou Dela Pena is set to take on a group level role at Publicis. Currently the CEO for its agency brand Publicis, she will now also lead both Leo Burnett and Saatchi & Saatchi. Loris Nold, chief...
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Adidas to end 11-year sponsorship deal with IAAF
German sportswear company Adidas AG is said to cut sponsorship ties with the International Association of Athletics Federations (IAAF) following the scandal currently plaguing the sport. This means...
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Pizza Hut activates loyalty club in big data program
After appointing UM to manage its social CRM in 2015, the agency has launched its first work for Pizza Hut, a big data project which aims to activate its most loyal Hong Kong customers. The agency has...
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Laneige explores value of cosmetic with 100Most founder
Korean cosmetic brand Laneige has ditched the clichés of cosmetic advertising (fancy celebrities with flawless skin), in favor of a content-focused approach to support “Laneige BB Cushion Trio”....
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Tesla’s Model S tops Hong Kong best-selling sedan
Tesla's flagship Model S outsold all other sedans in Hong Kong in 2015 with a total of 2,221. At a press conference held in Kai Tak Cruise Terminal yesterday, Tesla CEO Elon Musk described Hong Kong...
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强生婴儿产品任命AKQA代理中国业务
强生已委任AKQA为其中国代理公司，负责强生婴儿产品的代理业务。 AKQA将根据客户需求的范围，负责其数字策略发展、创意方向、技术实现以及社会化媒体策划。 强生亚太区数字主管Richa Goswami表示：「我们对与AKQA的合作感到兴奋，他们在创意理念、内容创新、以及技术方面有着良好的成绩，我们热切期盼我们的伙伴关系所带来的成果。」 AKQA董事总经理David...
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CMCF cracks down on misleading slimming product ads
Communications and Multimedia Content Forum of Malaysia (CMCF) has issued a set of recommended guidelines for advertising on slimming products and services. The guidelines extend to assist industry...
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Twitter names new CMO
Twitter has appointed Leslie Berland (pictured) as its chief marketing officer. The news comes shortly after the social media giant saw four of its top executives leaving the company. Berland's...
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PropertyGuru names chief product and tech officer
Online property portal PropertyGuru Group Asia has appointed Malcolm Fitzgerald as chief product and technology officer (CPTO), effective 27 January 2016. In this role, Fitzgerald will lead...
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We Are Social’s latest report takes a hard look at digital in 2016
Despite digital now being integral to any good marketing plan, it is still a daunting medium. The world of digital is ever changing and every day new technologies and tools pop up to help marketers...
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F&N responds to reports on Peroni and Grolsch acquisition
Thai Beverage (ThaiBev)'s Singapore-listed unit Fraser and Neave (F&N) has expressed an interest to acquire the Peroni and Grolsch beer brands. F&N has also circulated a company announcement...
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Will Malaysia’s Rayani Air contradict its cosmopolitan image?
The Malaysian aviation industry has in recent times gotten a fair bit of press. While still recovering from the shocks of MH370, MH17 and AirAsia Flight 8501 tragedies, the country has decided to...
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AsiaMalls appoints home-grown agencies
DSTNCT and Duo Studio have been selected by AsiaMalls as its new social media agencies of record. The youth-led creative startups will jointly manage social media marketing efforts across all 6...
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What do you think about #WomenNotObjects? [VIDEO]
A New-York based ad executive Madonna Badger has created and released a 2 minute and a half video to take issue with the way women are portrayed in ads. “We Are #WomenNotObjects” has been making the...
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Calvin Klein invites the world to fill up ‘I __ in #mycalvins’
Calvin Klein's advertising has long been renowned for its sexy suggestive appraoch; but a new global initiative launching toady - "I __ in #mycalvins" - is trying to say they are more than this....
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Growth of ad spend in Hong Kong continued to slow
Annual growth of Hong Kong ad market continued to slow in 2015, marking a 3% year-on-year (YOY) increase, slightly down from 4% YOY growth in 2013/14, the latest admanGo report shows. For quarterly ad...
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Big moves at Shangri-La leave Ogilvy in the cold
The Hong Kong-listed Kerry Properties is in the final stages of a major reshuffle of its agency roster for some of its biggest brands, including Shangri-La and Hotel Jen. The Shangri-La has confirmed...
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GroupM opens new headquarters in Shanghai
GroupM celebrated the opening of its new Shanghai headquarters on 6 January. Spread across seven floors of the WPP Campus, the new headquarters provides more open areas to inspire creativity and...
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Meet the CMOs: Coca-Cola’s Shakir Moin
With over 130 years of history, beverage giant Coca-Cola has launched numerous impressive campaigns across the globe, which have become part of the collective memory of many generations. The work can...
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The hunt for Malaysia’s Agency of the Year is on
One of the region’s leading agency awards programme, Advertising + Marketing magazine’s Agency of the Year Awards (AOTY), is back for its seventh run this year. This year's edition sees two new...
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