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Indonesian volcano soon to be tourism hot spot?
In an attempt to recover from some of its losses, the Indonesian government is hoping to turn Mount Sinabung into a tourist hot spot. The volcano which began erupting after being dormant for over 400...
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MasterCard concludes global media pitch
MasterCard has appointed Carat as its global media agency. Incumbent UM has however clung onto the Latin America market. Reported on Ad Age, the finalists also included a team from WPP's Group M and...
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YouTube sees a new CEO, proving again females are at the helm of innovation
YouTube has announced that Susan Wojciciki will become the next CEO taking over from Salar Kamangar. She steps up from her successful leadership with Google’s Ads and Commerce department. Google is...
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Mobext launches Marketing Unwired
Mobext, the mobile marketing arm of the Havas Media Group, has launched a new blog to keep local marketers up-to-date with mobile marketing. Called Marketing Unwired, it was first revealed as a...
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Burger King appoints digital media agency
Burger King has renewed its contract with Trapper Havas Media Malaysia for another two years, adding with the renewal the brand's Singapore digital business. Trapper Havas Media Malaysia, CEO...
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UPDATE: Telekom Malaysia reappoints UM
Telekom Malaysia (TM) has reappointed UM as its media planning and buying agency, after a two-way, six-month long review that included Carat. UM has held the TM account since 2009. Over the past few...
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Why senior PR guys leave big agencies
While churn in agencies have always been the norm, several senior public relations agency professionals tell Marketing why the larger agency models didn’t work for them. 1. Too much process killing...
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Levi’s picks global ad agencies
Apparel brand, The Levi's brand has chosen a team from Draftfcb Worldwide and The House Worldwide to deliver global marketing, creative and strategic support. Jen Sey, chief marketing officer of the...
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Tony Ahn & Co. launches StarNet micro endorsement platform
Local hybrid agency Tony Ahn & Co has introduced a pioneering service that can help brands leverage star power on social media. Called StarNet, it is a new micro endorsement platform that connects...
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Tourism Malaysia campaigns for Indian travellers
Tourism Malaysia has recently promoted destinations other than Kuala Lumpur into the Indian market: Sabah, Johor and Penang. This move is aimed to create awareness about states that are not too...
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3M Malaysia appoints new managing director
3M Malaysia has appointed Hideo Yamazaki (pictured) as its managing director, effective this month. His appointment is upon the departure of Michael Wu, who returns to Taiwan as managing director of...
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Brands pressured to make anti-gay law stand during Winter Olympics
The pressure is on as gay rights activists push for Winter Olympic sponsors such as Coca-Cola, Visa and McDonald's to speak out on Russia’s controversial laws on homosexuality. According to ABC news,...
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Celestial Tiger claims record 2013
Celestial Tiger Entertainment has claimed a record ratings performance in 2013, driven bu its flagship Chinese movie channel Celestial Movies and action entertainment channel KIX HD. In key markets...
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ANA launches its biggest global ad campaign
Undeterred by flak for its earlier strange commercial on Western stereotypes, Japanese All Nippon Airways has launched a major global campaign. Called “By Design” the campaign also aims to promote the...
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Millennial Media’s Woolfrey takes on Asia Pacific leadership role
Millennial Media has promoted Robert Woolfrey to managing director, Asia Pacific. Woolfrey was previously managing director for Southeast Asia, and has been instrumental in the rapid growth of the...
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LOOK SG Civil Defence Force’s wicked sense of humour
Seems like the Singapore Civil Defence Force has a wicked sense of humor. A recent exchange between SCDF and popular troll site SGAG has gone viral after SCDF decided to follow the SGAG on its Twitter...
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Global agencies pour cold water on pitch fees
After setting off a firestorm yesterday over its intention to introduce pitch fees to clients, independent agency The Bees Group has not drawn similar enthusiasm from its globally aligned competitors....
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ABS-CBN, GMA reveal January ratings
Rival networks ABS-CBN Corp. and GMA Network has claimed nationwide ratings lead for January in separate reports. Based on data from Kantar Media, ABS-CBN said it captured an average national audience...
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PH says thank you to the world for Haiyan aid
Exactly three months after Typhoon Haiyan hit the Philippines, the Department of Tourism (DOT) launched a global campaign to thank the international community that came so readily to their aid. The...
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JWT’s Valerie Cheng takes on global duties
JWT Singapore chief creative officer Valerie Cheng has been named global executive creative director for Shell Lubricants, which encompasses Shell Helix, Shell Rimula, Shell Advance and others. As...
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