Apparel brand, The Levi's brand has chosen a team from Draftfcb Worldwide and The House Worldwide to deliver global marketing, creative and strategic support.
Jen Sey, chief marketing officer of the Levi's brand said, the brand is “getting handpicked creative talent from Draftfcb and The House networks at both the global and local market level.”
She added that this model is set to provide the brand "with the efficiency and consistency" it needs as a global brand while driving "relevance around the world by accessing top-notch local talent" when needed.
"In doing so, we'll strive to reach passionate new fans in every market in which we operate," Sey added.
The team for the Levi's brand includes a customised strategy and account team built across Draftfcb Worldwide and The House Worldwide, creative teams from Draftfcb San Francisco, Draftfcb Los Angeles and The House Worldwide's, ChinaMadrid in Spain and CumminsRoss from Australia.
Dominic Whittles, who heads up the Draftfcb San Francisco operation, will oversee North America and Richard Pinder, CEO and founder of The House Worldwide will take control of the international markets.
Carter Murray, global CEO of Draftfcb, added that joining forces with The House to deliver locally and globally for the Levi's brand “will undoubtedly yield great returns.”
The incumbent for the account was Wieden & Kennedy. The two parted ways last October.