MasterCard has appointed Carat as its global media agency. Incumbent UM has however clung onto the Latin America market.
Reported on Ad Age, the finalists also included a team from WPP's Group M and Omnicom's PHD.
The review was launched shortly after MasterCard’s new chief marketing officer Raja Rajamannar (pictured) joined the company. Sources put global spending at more than US$200 million.
In the U.S. alone last year, MasterCard spent nearly US$105 million in media, according to Nielsen. (That amount does not include Internet spending or business-to-business marketing.)
The review was part of MasterCard’s regular reviews. MasterCard could not be reached at the time of writing.