Telekom Malaysia (TM) has reappointed UM as its media planning and buying agency, after a two-way, six-month long review that included Carat.
UM has held the TM account since 2009. Over the past few years, UM has rolled out a couple award winning campaigns for TM, with one reaching 6.12 million viewers and the other increasing loyalty scores among youth to 22%.
Regarding securing the account again, Prashant Kumar, CEO of UM Malaysia said, "TM as a brand has reinvented itself in the last few years and we are extremely proud to have been their partners in this journey."
The media planning and buying aspect of TM's business is worth USD$20.5 million.