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Challenges Apple is yet to overcome
It hasn’t been an easy ride for Apple recently. Ever since the launch of its latest range of products, (and even before during the nude celebrity photo leaks), the brand has been getting jabs from...
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IMMAP Boomerang 2014: The Complete List
BBDO Guerrero has won two out of the four gold boomerangs at the 2014 Boomerang Awards of the Internet and Mobile Marketing Association (IMMAP). The viral #WhipIt campaign for Pantene claimed BBDO’s...
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A campaign to curb alcohol related violence
JWT Sydney and the NSW Government have come together to launch a new campaign called "Stop Before it Gets Ugly". The campaign focuses on alcohol fuelled violence and aims to reduce the number of...
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Rapid uptake of “anti-Facebook” site highlights data privacy fears
Over the past week, the internet burst with news on Ello, a new social networking site that is quickly gaining fame as the “anti-Facebook” site. According to global press, over the past week, sign-ups...
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KitKat’s #bendgate tweet trumps Oreo’s Super-Bowl move
KitKat has outshone Oreo with its latest #Bendgate stunt. Oreo has long been lauded for its Dunk in the Dark tweet in February during a 2013 Super Bowl blackout . (The latter has, till date, over...
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Viacom launches My Nick Jr in Malaysia
Viacom International Media Networks (VIMN) Asia, a division of Viacom will be launching My Nick Jr in Malaysia in collaboration with Telekom Malaysia Berhad’s (TM) top IPTV service, HyppTV. This will...
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Nippon Paint Malaysia in pitch for creative business
After more than a decade with NagaDDB as its creative agency, Nippon Paint Malaysia has put its account up for pitch. Agencies currently in the pitch are Saatchi & Saatchi, BBDO and TBWA, a Nippon...
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LOOK Smart hit by “black ops” Twitter marketing
A digital marketing exec alerted netizens that fake Twitter users are chipping away at Smart Communications and its recently launched free mobile Internet service to its prepaid subscribers. Smart...
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Ad industry supports Occupy Central via Apple Daily
While Occupy Central demonstration enters the third day, a full page ad highlighting "Hongkongers don't fight each other" has been taken out on today's Apply Daily newspaper demanding the universal...
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Facebook offers user data to marketers
Facebook has revamped, and is rolling out Atlas, the ad platform it bought from Microsoft, which is aimed at helping companies and marketers track their ad effectiveness on the web. The social network...
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Unilever gets commuters to stop to smell the flowers
This month, commuters passing by a 35 metre square wallscape advertisement at SBS Transit's North East Line Dhoby Ghaut station were hit by a floral scent. The flowery scent, emitted from the...
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Sentosa pushes for more mobile engagement
Sentosa Development Corporation (SDC) and M1 have partnered up to introduce the Wireless@SG service in Sentosa on a one-year trial basis. Visitors can tap into free Wi-Fi at the Beach Station, Imbiah...
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MDA rolls out Digital TV Assistance Scheme
The Media Development Authority (MDA) has launched the Digital TV Assistance Scheme to help eligible low income households switch to digital TV. The Digital TV Assistance Scheme will be implemented...
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HKEJ asks print readers to go digital during Occupy Central
Starting 2am yesterday, the Hong Kong Economic Journal made its paid digital content freely accessible. It allows users to access two paid sections - "Today's Hong Kong Economic Journal" and "Reader's...
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Publicis on growth plans for its luxury arm
In an email interview with Marketing, Jae Soh, general manager, Publicis 133 LUX Singapore, talks about the agency’s plans to reach the luxury consumers in Singapore and Southeast Asia. “Publicis 133...
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Tens Sunglasses expands into SEA
Edinburgh-based brand Tens Sunglasses has appointed DFW Creative as its PR agency as it plans to expand into Southeast Asia. DFW Creative will oversee the brand's PR outreach in Singapore and will be...
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Marketing Excellence Awards Hong Kong finalists revealed
Adidas Hong Kong, DBS Bank, Standard Chartered, The Dairy Farm Company - Wellcome and Wyeth Nutrition have emerged with the lion's share of submissions for the 2014 Marketing Excellence Awards....
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Starbucks launches ambitious global brand campaign
Starbucks has launched its ambitious global brand campaign called "Meet me at Starbucks". The campaign takes a different route by focusing not on its products but rather the shared experiences of its...
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Singaporean brands hit by Hong Kong protests
Several local firms have been affected by the protests in Hong Kong. DBS Group Holdings and OCBC Bank were two local brands which ceased operations because of growing unrest. DBS confirmed to...
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TNT gets a brand refresh
Delivery company TNT has teamed up with international brand design agency, Design Bridge, to redesign its brand identity. The agency was tasked to redefine a new strapline that would convey TNT's new...
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