TNT gets a brand refresh

Delivery company TNT has teamed up with international brand design agency, Design Bridge, to redesign its brand identity.

The agency was tasked to redefine a new strapline that would convey TNT's new strategy and culture and design a new logo and brand world that would reflect TNT's vision. This led to the new strapline ‘The People Network’, that reinforces the company’s aim to connect people and businesses in a personal manner.

In addition, Design Bridge refined TNT’s brand mark, crafting the logo to give it a fresher and more contemporary look.  The TNT circle, which is easily recognisable as part of the TNT brand, links and identifies all touch-points as important components in the global brand that is ‘The People Network’. The new design language will be seen incorporated across a multitude of touch-points throughout TNT’s global network, ranging from; vehicle livery, above-the-line communications, staff uniforms through to packaging around the world.

Tex Gunning, CEO of TNT, said: “We have a clear strategy to focus on our greatest strengths: our people, their human approach to serving customers, and our unique network. Customers are not barcodes and we are not robots. We all relate to what drives our customers: business growth with a personal touch. Taking time to understand what customers really need distinguishes us from others. We are The People Network.”