After more than a decade with NagaDDB as its creative agency, Nippon Paint Malaysia has put its account up for pitch.
Agencies currently in the pitch are Saatchi & Saatchi, BBDO and TBWA, a Nippon Paint spokesperson confirmed to Advertising + Marketing.
“This pitch is to map the next evolution of Nippon Paint's brand growth now that it is in position of market leadership. Considering the challenges of a more matured paint market and more importantly, marketing to a more discerning group of home owner who today more than ever is so connected and informed due to pervasiveness of digital as well as technology,” he said.
He added that it was an amicable agreement with NagaDDB not to pitch again for the account.
NagaDDB could not be reached in time for comment.
The pitch is expected to conclude by end of October.