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Komli Media launches CRM re-marketing platform
Komli Media, APAC’s leading media technology company, today announced the launch of RevX, a new integrated cross-channel CRM remarketing platform. Moving beyond first generation remarketing solutions,...
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Singapore Kindness Movement aims to spread smiles
Singapore Kindness Movement has partnered up with MediaCorp's OOH Media to launch this year's Singapore Kindness Movement (SKM) campaign - “A Nation of Kindness Starts with One”. “Mirror Mirror on the...
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OpenHouse picks creative and PR agency
Boutique agency Orbital Group has been appointed creative agency by property portal OpenHouse for a period of 24 months. In addition, OpenHouse has also appointed Right Hook Communications to manage...
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New TV spot breaks the curse of tedious government ads
Government advertising has a reputation for being creatively stagnant, but the Hong Kong Deposit Protection Board is looking to change this. The board has rolled out a new TV commercial via...
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361° rolls out humorous TV ad series to support Asian Games
As an official sponsor of the Asian Games for the first time, Chinese sports brand 361° has teamed up with Ogilvy & Mather Beijing to create a series of five TV ads, playing off the friendly...
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Is ‘Run For Your Lives’ Hong Kong running from Facebook fury?
The zombie-themed Run For Your Lives Hong Kong obstacle course and music festival, scheduled for 2 October at the West Kowloon Cultural District, is heading for a showdown with Facebook users. The...
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Singapore authorities tie down guidelines on food marketing to kids
After two years of mulling over advertising standards, the government has released new guidelines detailing the standards of advertising imposed on children. These guidelines will kick in from January...
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Why the marketing industry needs more female leaders
Every year, millions of young women leave Asia's first-class business schools and universities to enter the job market. When it comes to education in both emerging and developed markets, there is...
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eBay and PayPal part ways
The Bay Inc board of directors have approved plans to separate the company’s eBay and PayPal businesses into independent publicly traded companies in second half of 2015. “Creating two standalone...
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SMRT Media launches new ecommerce and analytics offerings
SMRT Media has launched a pilot trial with its iMOB - I'm On Board platform to create a new e-shopping experience. This pilot is done in collaboration with FaceRecog Asia - a local data analytics...
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7 truths of video advertising
Captivating copy and dynamic design are essential components of any marketing campaign but when it comes to persuasive storytelling, video is by far the most effective medium. Video provides a...
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OMD appoints new managing director
Leading media communications agency OMD announced that Marge Reid has been promoted to the position of managing director OMD Melbourne. Reid has had 14 years of experience in the media industry,...
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Was the bad PR necessary concerning intoxicated local swimmers?
The internet has been abuzz with the recent news articles where swimmers Joseph Schooling (pictured), Roanne Ho and Teo Zhen Ren have been shoved under the lime light for returning to the Games...
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Brands struggling to take advantage of Asia’s shopper culture
The ultimate aim of any shopper marketing strategy is to lure the shopper to make a purchase. While simple sounding in theory, it takes more than just one campaign around the point of sale to achieve...
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Surviving in the omni-channel retail world of today
Technology continues to transform consumer experiences and expectations. The proliferation of smart mobile devices has changed how we communicate, view the world and accomplish everyday tasks. Shopping...
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Shopper Marketing Master Report
The ultimate aim of any shopper marketing strategy is to lure the shopper to make a purchase. While simple sounding in theory, it takes more than just one campaign around the point of sale to achieve...
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Online campaign against Oktoberfest launched
A number of Malaysian Muslims have rallied together to start an online campaign to oppose Oktoberfest in Malaysia. A Facebook page called Rakyat Malaysia Tolak Konsert Liar (Malaysians Against Wild...
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Havas launches new demand side platform
Affiperf, Havas’ programmatic pure player, has launched the “Affiperf Meta DSP” solution to offer brands the opportunity to operate seamlessly across multiple demand side platforms with one single...
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Google finds “hairy” Filipino search trends
Google reports that Filipinos were particularly entangled with questions about hair for the last two quarters. Google data since February revealed that the Philippines ranked second in Southeast Asia...
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MediaCorp Suria and TV3 collaborate for content creation
Free-to-Air TV channels MediaCorp Suria and TV3 have paired up to release a new show. Kasih Berbisik (Whispers of the Heart) is jointly produced by MediaCorp Eaglevision and Primeworks Studios. The...
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