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New food magazine debuts
Magazines Integrated will launch a new magazine, Bites in July. The monthly 48-page print and online publication will be an all-encompassing eating guide for food news around Singapore, providing...
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Problems persist with government tenders
Procurement issues continue to plaque government tenders as government agencies once again get called out for not adhering to proper procedure. Despite increasing criticism over the past few years,...
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PLDT secures majority stake at PhilStar
Philippine Long Distance Telephone Company (PLDT) has confirmed that it will be acquiring a majority stake in the Philippine Star (PhilStar). In a disclosure to the Philippine Stock Exchange last...
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Why SingTel chose Gordon Ramsay to push its brand
Who could forget the stunt pulled off by SingTel last year when the telco brought down international superstar-chef Gordon Ramsay down for a hawker center cook off? Ramsay went head to head with local...
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Pepsi China hands media business to Mindshare
Pepsi Co's is understood to have shifted its China media business to GroupM agency Mindshare, after putting the account out to pitch earlier this year. Several sources confirmed Mindshare will take...
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EFFIE Awards 2014 jury announced
The HK4As has announced the International EFFIE Awards 2014 under the global theme “Because Effectiveness Is Worth Celebrating”. Categories this year has expanded to 30 including two newly added...
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Ayala land names new CEO
Bernard Vincent Dy, the incumbent chief operating officer of Ayala Land Inc. (ALI) has been nominated as chief executive for the real estate giant. The nomination was announced in a disclosure,...
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Forget the Oscars, now Samsung’s marketing through Obama
Samsung has done it again with its selfie stunts, just as the dust settles on its Ellen DeGeneres Oscars' selfie . In its habit of getting famous brand ambassadors to drum up publicity for its phones,...
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ABS-CBN, GMA reveal March ratings
ABS-CBN has claimed the ratings lead outside of Manila while GMA Network took over its rival in audience-rich urban areas, according to reports from their respective research partners. ABS-CBN claim...
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Wellcome takes audiences back in time
Grey Hong Kong has created a movie-like campaign for Wellcome to establish its brand truth of heritage and strengthen emotional ties to customers. The 60 second TVC takes Wellcome back half a century,...
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KFC China asks TV stars to promote new menu
KFC is asking celebrities across China to compete against each in a bid to promote 15 drinks and dishes on KFC's new menu. The celebrity promoters will each market a set of items linked to their...
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India’s Tata Motors rolls out in the Philippines
Indian auto giant Tata Motors has confirmed its entrance in the Philippine market via an exclusive distributorship deal with Pilipinas Taj Autogroup Inc. RT Wasan, head of international business for...
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Vince Viola leaves McCann for The Media Village
Vince Viola, former managing director of McCann's Cathay Pacific Central Team, has left the agency for a top role with branded content and film production firm, The Media Village. Earlier this year...
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Social syrup: this week’s trends
One of our top rated posts on social networks was a burn for agencies this week, when we highlighted an app that helps marketers dump their agencies - ouch. The timing, April 1, makes the app's...
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MP & Silva gets rights for South American football until 2018
MP & Silva, an international media rights company, has confirmed the acquisition of all media rights to Copa Libertadores, Copa Sudamericana and Copa do Brazil from 2015 to 2018 in Asia. The...
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Peninsula weaves content marketing into new website
As companies embrace storytelling as a way to engage customers, hospitality, travel and tourism is a natural industry for this new style of brand engagement. With this in mind, The Peninsula Hotels...
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Meet the CEOs: Ogilvy PR’s Scott Kronick
Scott Kronick, president and CEO of Ogilvy PR Asia Pacific, founded the firm’s Beijing, Shanghai and Guangzhou offices in 1995 and 1996. He recently published a book The Lighter Side of China,...
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MTR Advertising The Best of the Best Awards 2013 Ceremony [Gallery]
MTR Advertising The Best of the Best Awards 2013 Ceremony Venue: Grand Hyatt Hong Kong Date: 2 April More than 300 executive representatives from the advertising industry, academy, related businesses...
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Bad time for AirAsia to get competitive with MAS?
Budget carrier AirAsia has received flak for an article on its in-flight magazine Travel 3Sixty. Under its Training & Preparation section was an article written with the phrase: “Pilot training in...
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Virgin Active appoints Saatchi & Saatchi Thailand
Virgin Active has appointed Saatchi & Saatchi Thailand as its creative agency. The appointment comes as Virgin Active launches its new flagship fitness club in Bangkok this month. Saatchi &...
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