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Brands, is it time to look beyond Facebook?
Facebook’s declining organic reach is not a surprise anymore but for marketers it is a warning, of sorts, to get working on a complete social experience, putting a check on their over-reliance on one...
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Ogilvy CommonHealth opens Singapore office
Ogilvy CommonHealth Worldwide (OCHWW) has launched its Singapore office under the Ogilvy CommonHealth Asia Pacific (OCH AP) banner. The OCH AP team is led by healthcare communications experts with a...
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Asylum’s Chris Lee defends National Gallery branding
Following the National Art Gallery’s new brand identity, it has had to deal with some fairly negative comments. This was part of its high profile efforts to promote Singaporean and Southeast Asian...
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Caronia, Ballet Philippines launches the “Art of Dance”
Caronia, the country's first nail polish maker, has partnered with Ballet Philippines to launch a new co-branded product line named after classical ballet movements. Aptly named the “Art of Dance”, it...
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Twitter appoints head of ad sales
Twitter has appointed Delilah Chan as the head of advertising sales for Singapore and Malaysia, Twitter. Chan’s key responsibilities include working closely with the in-country sales teams, as well as...
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OMG Thailand makes new hires
Omnicom Media Group Thailand has appointed Suphanee Dechaburananon (pictured) as senior consultant. In the role, Dechaburananon’s focus will be on strengthening the trading and investment function of...
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KFC’s Double Down bids farewell in the PH
KFC Philippines will be pulling out its Double Down sandwiches with a bang by offering a one-of-a-kind farewell bash to a lucky group of die-hard fans. What started out as an April’s Fools day joke in...
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TV5 Int’l strikes gold in Middle East, North Africa
TV5, widely considered as an underdog in the Philippine media landscape, is making significant progress abroad as TV5 International becomes the second most watched Filipino channel in the Middle East...
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Five tips on multi-screen marketing in the Philippines
With Filipinos increasingly hooked on multiple mobile devices, Millward Brown recommends that campaigns that are consistent, concise and connected across screens are more likely to deliver brand...
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Melco Crown offers 5,000 “dream careers”
Integrated casino resort developer Melco Crown Resorts Corporation kicked off a recruitment campaign last week to fill up to 5,000 job vacancies for City of Dreams Manila. A joint project with Belle...
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The state of online commerce in Hong Kong
The ultimate winner in Hong Kong’s tricky e-commerce market might not come from the company that develops the latest technology, but which combines it with old-world values, writes Joshua Steimle....
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The Hoffman Agency wins Bosch’s PR in Hong Kong
The Hoffman Agency has been appointed as Bosch’s public relations agency in Hong Kong. The PR agency will develop communications initiatives that are specially crafted to boost Bosch as a leader in...
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‘No Pain’ McFlame fronts social campaign for Zippo
In response to the many complains on social media about the loss of its products, American lighter manufacturer Zippo has rolled out a global social campaign #ShareThePain to reach a growing band of...
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Manila Bulletin’s Emilio Yap dies at 88
Media tycoon Emilio Yap, the chairman of the board at the Manila Bulletin, has passed away on Monday at the age of 88. Manila Bulletin confirmed his passing in a disclosure to the Philippine Stock...
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WATCH The most cringe-worthy video to market Singapore with?
This terrible promotional ad from the Singapore Tourism Board has been making its rounds in digital space. The video was uploaded late last month and after receiving much backlash, has been taken down...
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IN BRIEF: MORE STORIES FROM THE INDUSTRY
LOOK Out for the Philips food truck In a bid to showcase its Airfryer, a Philips Airfryer birthday food truck – laden with crisp, guilt-free, air-fried food – which was running around the streets of...
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adidas picks digital agency
adidas Indonesia has appointed VML Qais as its digital agency of record. VML Qais Indonesia, part of Y&R Group Indonesia, is tasked with leading, consolidating and strategising all of adidas...
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Campaigns launch to put an end to bullying
The Coalition Against Bullying for Children and Youth (CABCY) has launched a new campaign with the help of JWT Singapore and XM Asia. The campaign titled “Share it to end it” is a social media...
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BBDO wins next phase of “It’s more fun in the Philippines”
BBDO Guerrero has been selected by the Philippine Department of Tourism to create the next phase of the now iconic "It's more fun in the Philippines" tourism campaign following a three-way shoot out...
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WATCH A game of social thrones?
Riding on Game of Thrones mania, Hootsuite has made an ad likening the seven social media network giants to the Seven Kingdoms in Game of Thrones. Promotional for sure, but cute nonetheless – and...
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