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Should Filipino brands go global?
As the Asean Economic Community (ACE) kicks off next year, Filipino businesses need to build stronger, nimbler brands not only to stave off competitors, but also to be relevant to millions of new...
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UP Diliman team represnts PH at 2014 L’Oreal Brandstorm
A three-man student team from the University of the Philippines will be flying to Paris this June to compete in the international finals of 2014 L’Oreal Brandstorm Challenge. Team BMW, composed of...
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EDB appoints PR agency to reach out to Singaporeans
The EDB has made a series of PR appointments, including one to reach out to the local market for the first time. In Singapore, GolinHarris has been appointed to oversee public relations for the...
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WATCH Are cheating spouses MediaCorp’s latest marketing move?
Going viral over the weekend was a video of a middle aged Malay lady who caught her husband cheating with a younger girl. Filmed with probably what was a mobile camera, the video was posted by a...
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Australian tourist organisation targets locals
Australian tourist organisation, Tourism Northern Territory has appointed AKA Asia to manage the public relations and social media channels for Singapore. AKA’s role will include media relations,...
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Why Oreo’s Dunk in the Dark move was a failure of sorts
By now, Oreo's Dunk in the Dark move during the SuperBowl 2013 has become a real-time marketing case study of sorts. Here is what happened during the Superbowl 2013. There was a power blackout for a...
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3 obstacles to content marketing and how to overcome them
At Marketing Magazine’s inaugural conference Content360, Outbrain’s APAC lead Anthony Hearne outlined four steps and three key obstacles to content marketing. Here they are: Three obstacles to content...
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CNBC bolsters international leadership team
CNBC has announced two key appointments to its international leadership team. Finola McDonnell (pictured) joins as vice president of international marketing, communications and PR. McDonnell will have...
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Kantar and Twitter collaborate further
Kantar and Twitter have entered into a global partnership with an agreement for over five years. Under the programme name “Data of Now,” both parties have agreed to collaborate on new research...
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LinkedIn introduces new analytics tool
LinkedIn has introduced its Content Marketing Score (CMS), a data-driven analytics tool that quantifies and benchmarks a brands’ content marketing effort on LinkedIn. The Content Marketing Institute...
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Millward Brown appoints new CCO
Following the appointed of Priti Mehra to the role of managing director for the Singapore office, global brand consultancy company Millward Brown has appointed Narayanan Radhakrishnan to replace her...
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Kronenbourg taps Ogilvy PR for new Hong Kong push
Ogilvy Public Relations Hong Kong has won a spot on beer brand Kronenbourg 1664's agency roster, after a what it called a "fiercely competitive" pitch spanning two months. The partnership is for a new...
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More digital hires for MediaCom globally
MediaCom has poached Deirdre McGlashan (pictured) from Aegis as its first chief digital officer to boost its digital leadership team. McGlashan, previously head of digital, global clients at Aegis...
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Dah Sing Bank explores youth market with BabyJohn
In a bid to shake off the shackles of its rather old school brand image, Dah Sing Bank has rolled out a new digital platform You Banking, targeting the young. To back its refreshed target group, the...
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Twitter asks users to topple King Joffrey
In anticipation of the launch of the fourth season of the cult TV series Game of Thrones, DDB New Zealand and SoHo, SKY New Zealand’s entertainment channel, have jointly launched a social media...
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LOOK Starbucks serves one hell of a latte
Most of us have been served misspelled names by baristas but a Louisiana schoolteacher got an unexpected extra on her visit to Starbucks over the weekend. Megan K. Pinion was in for a shock on Sunday...
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[GALLERY] Here’s what Content360 looked like
With over 120 attendees, Content 360 saw some great, well, content come out of it. Insightful presentations, case studies and quite a few LOL moments, thanks to the awesome speakers, marked the...
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Looking for a bigger slice of the action
In the modern chic interior of Pizza Hut at 12 Humphrey’s Avenue in Tsim Sha Tsui, Marketing’s Jennifer Chan caught up with Richard Leong, marketing director of Pizza Hut, Jardine’s Restaurant Group...
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5 challenges of big data
In a recent study by the World Federation of Advertisers on the contentious subject of big data, top marketers have highlighted some of their biggest challenges. (Related: CMOs crumble under data...
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Why B2B marketers should care about content marketing
While many a B2B marketer is stumped when it comes to content marketing, these numbers should iterate the importance of them taking it up, nonetheless. Almost 70% of the sales cycle is completed...
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