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StarHub names new head of media sales
Callie Ng has joined StarHub as its head of media sales today. She takes on the role previously held by Basil Chua who left in August last year. Ng (pictured) will be responsible for leading the...
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King Content signs global agreement with Outbrain
Global content marketing agency, King Content, has become an official global partner with Outbrain, assisting brands in the amplification of premium content across some of the most respected digital...
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Can AirAsia X’s new routes change its brand profile?
AirAsia X, the long haul arm of Malaysia’s AirAsia Bhd, is looking to fly to markets such as Hawaii and London within the next eight months. According to reports on The Star, CEO of the company Tony...
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Ricola Singapore settles media pitch
Ricola Singapore has appointed Starcom MediaVest Group as its media agency of Singapore. SMG’s remit covers media planning, digital and content solutions. Marketing earlier broke the news of the pitch...
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4 reasons why you should attend Retail Marketing Hong Kong
Retail Marketing Hong Kong 2015 will take place next Wednesday (15 April) with over 120 senior marketers from across the region expected to gather and hear about best practices and new trends shaping...
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PHD secures Karen Thong as Head of Digital
PHD Hong Kong has named Karen Thong, former head of internet strategies for CIMB Malaysia, as head of digital for PHD Hong Kong. Thong's key focus is to direct the strategic integration of digital...
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Wellcome’s 70th birthday celebrates our love for TV stars
Wellcome is putting a new spin on its onscreen couple Bowie Wu and Helena Law. To celebrate its 70th anniversary, the supermarket will launch a TV commercial spotlighting a total of 10 local stars to...
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The Economist unveils first bilingual app
The Economist Group has launched a new digital app The Economist Global Business Review, focused on delivering insightful analysis on global trends in business, finance and technology. As the first in...
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Nike pays tribute to Liu Xiang
Nike has launched the brand campaign #EvenTheOrdinaryCanFly to honour gold medalist and world record holder Liu Xiang, who announced his retirement yesterday, for his incredible accomplishments. With...
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Nike向刘翔致敬
耐克推出品牌广告#平凡也能飞翔#，向昨天宣布退役的金牌运动员及世界记录保持者刘翔的伟大成就致敬。 以「平凡人也能成就不平凡」为主题，广告宣扬刘翔的体育精神，鼓励下一代运动员相信自己的力量，突破极限，敢于梦想。 刘翔于2002年与耐克签订第一份代言人合同，双方从此紧密合作。 2014年11月，以刘翔命名的耐克集团大中华区总部会议大楼——「刘翔中心」在上海正式启用，以纪念双方的长期合作关系。...
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Leo Burnett appoints new chief strategy officer in China
Leo Burnett China has named Sharon Chen as chief strategy officer. Based in Shanghai, Chen will be responsible to lead the agency’s strategy function, working closely with CEO Danny Mok as part of the...
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李奥贝纳任命新首席策略官
李奥贝纳中国任命陈倩如出任首席策略官。 陈倩如会坐镇上海与中国首席执行官莫熙慈紧密合作，全权负责中国区策略职能规划。作为莫熙慈麾下中国区管理团队的要员，她会把李奥贝纳的Humankind策略文化渗透到中国区的所有办公室。...
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Dove asks women to decide whether they are beautiful or average
Dove has unleashed a mini-documentary showing an experiment on how women react when they are given a choice of walking through doors labeled "beautiful" and "average". Dubbed Choose Beautiful, the...
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Spring Singapore looks for digital, social media agency
Spring Singapore has called a tender for a digital and social media agency. The brief calls for proposals to grow its communities as well as push its brand. According to the brief, agency will be...
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GrabTaxi starts US$100m R&D centre, goes on hiring spree
GrabTaxi, Southeast Asia’s largest mobile phone transport app, opens its first Research and Development (R&D) Centre in Singapore today. This will become GrabTaxi’s technology hub and it will...
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All about #Content360sg [GALLERY]
The second edition of Content 360 saw 120 senior marketers and industry professionals discuss the evolution of content marketing. Day 1 of the two-day marketing forum saw speakers from brands such as...
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Content marketing lessons from the Singtel-Gushcloud saga
A hot topic during the first day of the Content 360 conference held by Marketing was the Singtel Gushcloud saga. Recently, a leaked social media brief got both the telco and its then social media...
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BMW Malaysia picks CRM partner
BMW Malaysia has appointed Next Digital KL as its customer relationship management (CRM) agency for the year 2015 and 2016. Next Digital will be responsible in supporting BMW Malaysia’s CRM needs...
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Y&R Singapore beefs up strategy team
Y&R Singapore has appointed Yousuf Rangoonwala as director of strategy. The role is a newly created one. Rangoonwala (pictured) has over 10 years in advertising, seven of which he worked as a...
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OCBC on its youth content marketing strategy
In 2011, OCBC created a people-powered content marketing strategy by listening to its consumers’ desires. Taking cue from the burgeoning popularity of the hipster culture in Singapore at the time of...
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