The second edition of Content 360 saw 120 senior marketers and industry professionals discuss the evolution of content marketing. Day 1 of the two-day marketing forum saw speakers from brands such as Nissan, Visa, Paypal, Intel, OCBC, Unilever, AXA, Kellogg’s and many others
Topics ranged from storytelling to organisational readiness to embrace content marketing to budgets and measurement.
Read here to know about what went on:
- OCBC on its youth content marketing strategy
- Content marketing lessons from the Singtel-Gushcloud saga
Check out the event's photos here:
(Gallery available on web)
The event was supported by Platinum Sponsor Outbrain, Knowledge partner King Content, and supporting partners ACMA and Black Marketing.