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Mirum Malaysia hires Jordan Chua as MD
Mirum Asia Pacific has appointed Jordan Chua(pictured) as managing director of Mirum Malaysia. In his new role at Mirum, Chua will oversee the overall operations of the business, partner with client...
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Krispy Kreme Philippines launches new app
Krispy Kreme Philippines and Mobext, the brand’s mobile agency of record, officially launched the brand’s first foray into mobile – the Krispy Kreme App. This marks the company’s entry into mCommerce....
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How to sell content marketing to the C-suite
Speaking at Marketing’s Content 360 conference, Keith Lin, associate director, strategic & public affairs (digital news and content lead), Temasek International, shared three tips on how to sell a...
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Giorgio Armani asks women to find courage
Do you have the courage to say "Sì" is the message from a campaign by Giorgio Armani Beauty. "The Courage to say Sì" or yes in Italian, shows a number of women in various situations attempting to work...
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ECCO invests HK$2m in interactive MTR domination
In a move designed to revive the aging brand, Danish shoe retailer ECCO has poured nearly HK$2 million into an interactive execution at Causeway Bay MTR station to allow virtual shoe fitting. For the...
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MediaCorp to lay off 33 staff members following restructure
MediaCorp has redeployed over 50 employees to what it has called growth areas and removed some existing vacancies, said news reports on ChannelNews Asia and Today, both publications owned by...
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Maxus Malaysia appoints new MD
Maxus Asia Pacific has appointed Glynn Honey as managing director of its Malaysia office. Honey takes over the role from Lorraine Capel who left the agency late last year. Ajit Varghese (pictured),...
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WWF China joins hands with students for creative eco message
Environmental protection is a hot topic across China, but delivering the message in a more creative way remains a challenge. With this in mind, Grey Group Shanghai launched an unconventional campaign...
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中国世界自然基金会与学生联手宣传环保讯息
环保是全中国的一个热门话题，但以更创新的方式传递讯息仍然是一个挑战。 考虑到这一点，葛瑞上海在今年3月21日世界森林日推出了一个非传统的广告活动，名为「拯救消失的树」，目的是为中国世界自然基金会宣传最新的反砍伐森林公益活动。 该活动与上海中学国际部十年级学生联手，学生通过环境媒体以图画制做错觉，令师生乍看之下树干中段凭空消失。...
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Epsilon﹕中国消费者对科技品牌的忠诚度最高
Epsilon公布最新的《大众的选择：中国消费者的忠诚度剖析》报告，访问了1, 000名中国内地的受访者。 Epsilon国际部执行副总裁兼董事总经理鲍东明表示，中国消费者每天都有更多选择，他们变得更加精明，要求更高。 鲍东明补充指，建立有效率的沟通机制，并在销售活动结束后持续为顾客提供服务，是让中国消费者与品牌建立长期关系的关键。...
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Scoot takes a jab at US airline Spirit for copycat branding
In a video posted on its Facebook page yesterday, Scoot has put up a video pointing out the similarities of American airline Spirit's logo and marketing collaterals, and how the latter has been...
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HTC launches global campaign for HTC One M9
Mobile device manufacturer HTC has partnered with integrated marketing agency SapientNitro to launch a global campaign for its HTC One M9 smartphone. The new campaign supports the brand’s ‘One Life’...
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NTUC Income creates platform to connect customers and agents
NTUC Income has launched Adviser Connect, a platform that allows the public to interact online with a financial planner of their choice. Adviser Connect aims to provide the public with greater access...
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MDA creates SG50 game apps
Local game developers have created uniquely Singaporean games to celebrate SG50 Singapore. Media Development Authority (MDA) is launching five uniquely Singapore games on 1 July to celebrate SG50...
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Brand New Media adds outdoor channel to its portfolio
Channel provider Multi Channels Asia (MCA) and content company Brand New Media (BNM) have partnered up to bring Outdoor Channel (Asia) to BNM’s Multi-Channel Internet TV Network (MCN) across selected...
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How to get your ideas approved by global
Geoffery Pickens (pictured), segment director – men’s & shave prep, APAC, Energizer Personal Care said one hurdle he had to face when coming up with a content marketing strategy for the Energizer...
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History Asia teams with Canon for reality series on photography
HISTORY Asia and Canon are on a search for the next amateur photographer in the new season of, Photo Face-Off. The reality competition series has returned, following the success of its first where the...
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Dassault Falcon retains FleishmanHillard
Dassault Falcon has retained FleishmanHillard after a pitch against four other agencies. Led by the Hong Kong office, the agency will continue managing the integrated communication activities for...
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6 budding independent agencies to watch out for
2014 was not an easy year for the 4As circuit with more independent start-ups springing up all over the advertising arena to grab a share of the shrinking marketing budgets of even the biggest...
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Tune launches incubator arm
Founder of AirAsia Tan Sri Tony Fernandes, co-founder of Tune Group Datuk Kamarudin Meranun, and co-founder of ECM Libra Financial Group Bhd, Lim Kian Onn, have launched Tune Labs, a start-up...
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