Callie Ng has joined StarHub as its head of media sales today. She takes on the role previously held by Basil Chua who left in August last year.
Ng (pictured) will be responsible for leading the day-to-day management of StarHub’s multi-platform advertising and sponsorship business as well as strategic partnership with international pay TV content owners, for the continued development and growth in the overall media sales business.
She will also collaborate internally to develop strategic solutions, targeting different market segments to meet short- and long-term business goals. She will report to Teh Chong Mien, vice president of enterprise sales.
Ng brings 17 years of media industry experience to the role. She was last VP of media sales and marketing with MediaCorp. She was with the company for over 16 years handling intregrated advertising sales and marketing roles.
She was also in charge of ATL to BTL advertising solutions at MediaCorp.