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Leadership changes at Huntsworth Group
Public relations group Huntsworth has hired The Hoffman Agency’s Asia Pacific managing director Chris Tang as its new regional chief executive officer, Chris Tang. Tang starts in the role in February....
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Adobe further integrates marketing offerings
Adobe has decided to integrate Adobe campaign (formerly Neolane) and Adobe experience manager. This combination of Adobe’s cross-channel campaign management and web experience management solutions...
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WATCH Suning turn a baby into a heater
Suning, the China-based digital and home appliance retailer which entered Hong Kong two years ago, will air a new ad campaign from tomorrow in an attempt to earn trust from local customers. Developed...
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Google headed for fun times with Nest
In a push to deepen its digital footprint, Google has acquired Nest for $3.2 billion. The acquisition will leave Nest's operation virtually untouched, except for the added advantage of falling under...
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WATCH Out for the Devil Baby
Early morning coffee isn’t strong enough to wake you up? Well, this sure will. The streets of New York were taken over by a baby. Not just any baby. It was the devil baby. As patrons walked through...
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Nutella, you’ve got competition
The Hershey Company said it was introducing a new line of chocolate spreads. One of which might just hit close to home for Italian company Ferrero, creators of the iconic creamy hazelnut spread...
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Zalora pushes brand with local music
E-Commerce site Zalora is making a move to attract the local market with its latest collaborations with local singer-songwriters Nathan Hartono, Cilla Chan, Sezairi and Ming Bridges, on a brand...
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Buemi back at Cohn & Wolfe to lead Asia ops
Cohn & Wolfe has appointed Doug Buemi as vice chairman and regional director in Asia Pacific, based in Bangkok. In this newly created position, Buemi will oversee the agency’s nine offices in...
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P&G, MediaCom take top honours at Mob-Ex 2014
P&G and MediaCom stole the show tonight at the second annual edition of Mob-Ex Awards 2014, with stellar results across multiple categories earning them the coveted titles of The Mob-Ex Best of...
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Turner hires ABS-CBN vet to new C-level role
Turner International Asia Pacific has appointed Julie Alfaro-Santiago to the newly-created role of director for distribution and client solutions in a bid to decentralize management in Southeast Asia...
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ABS-CBN reboots Studio 23 into sports channel
Media conglomerate ABS-CBN has just closed its sister TV station Studio 23 this Thursday to become a new free TV sports channel. ABS-CBN Sports+Action will be replacing the predominantly entertainment...
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Ex-Viacom exec named PH head of RTL CBS Asia
Singapore-based RTL CBS Asia Entertainment Network has recently roped Viacom head honcho Rene Esguerra to be the company’s new country head for the Philippines. Esguerra (pictured) will be reporting...
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Unilever sells pasta brand to Philippines’ RFM
Global FMCG giant Unilever has agreed to sell its pasta brand for Royal $47.8 million to Philippine-based consumer goods firm RFM Corp to focus on its core businesses. In a disclosure, RFM said the...
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WPP’s Xaxis closes MIG unit
WPP’s real-time trading unit Xaxis has folded the Media Innovation Group, which was under 24/7 Media. This is a global move for Xaxis and includes MIG’s operations in New York, Europe and Asia. MIG’s...
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Cohn & Wolfe appoints regional director
Communications agency Cohn & Wolfe has appointment of Doug Buemi as vice chairman, regional director, Asia Pacific. In this newly created global leadership position, Buemi (pictured) will have...
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Lux gets personal with women
To ensure female consumers using Lux Skin Treats feel feminine, Lux has developed a digital ‘House of Lux’ along with their global digital agency SapientNitro and content partner Yahoo. The house...
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Intel uses inside story of Lin Dan’s tattoos to tell brand values
Intel China has worked with JWT Beijing to roll out a campaign telling the story of badminton star Lin Dan’s tattoos, via a series of thematic online films. Ridding on its newly-established brand...
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7 New Year’s disciplines for marketers managing agencies
The Christmas decorations are put away for another year, the sales negotiated and the leftovers either eaten or thrown out and the New Year’s Day hangover is a fading memory. Time to get back to work...
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Guangzhou mum buys ad beging her son to come home
A desperate Chinese mother has taken out a full front-page advertisement on Chinese Melbourne Daily begging her son to come back home for Chinese New Year. After repeated attempts to force her son...
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Does Stephanie Koh prove controversy a good thing?
As the local public heats up in debate over YouTube musician Stephanie Koh’s provocative declaration: “I am not proud to be Singaporean”, did she just drum up tonnes of publicity for Channel M and...
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