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AIA asks Hong Kong to enjoy life
Insurance group AIA has launched a new round of work to promote its core retirement and MPF products, tapping Leo Burnett for the Hong Kong push. Following on from tis regional “Real Life Never Stops”...
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Twitter goes on aggressive hiring spree
Twitter has been on an aggressive hiring spree, adding several digital heavyweights to its Asia Pacific team. Its most recent hire is young social media whiz Christel Quek, who was previously the...
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5 brands that got Chinese New Year marketing right
Chinese New Year is one of the major windows for special edition product launches and packaging expressions. It’s a festival that’s blessed with rich and varied iconography, as well as a theme that...
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ZenithOptimedia names new China leadership
ZenithOptimedia China has tweaked its leadership team, with Mykim Chikli taking on the role of CEO for ZenithOptimedia China. Steven Chang, current Greater China CEO, will take on a newly created role...
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Forgame Holdings taps SPRG in Hong Kong
Forgame Holdings has appointed Strategic Public Relations Group to manage its investor relations and public communications programme in Hong Kong. Established in 2009, Forgame has quickly risen to...
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M2M names new client service director
Omnicom-owned M2M has hired media planning veteran Rico Salas as client service director, effective immediately. Reporting to M2M general Manager Fen Marquez, Salas (pictured) brings 20 years of...
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Rise of the marketing doppelgangers?
Last week, the local ad industry was riled by the tiff between the Singapore Tourism Board (STB) and local design agency DoodleRoom, where the latter accused STB of recycling its work without its...
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ThoughtBuzz names ex-Multiply exec as Philippine GM
Singapore-based social media analytics firm ThoughtBuzz beefs up its local team with the appointment of former Multiply executive Rianna Roces-Trinidad as its new general manager for the Philippines....
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Gome adds emotional touch to CNY story
Electronics retailers Gome and JWT Beijing have created a recordable gift box that let the country’s reserved consumers tell their parents how they really feel about them during Chinese New Year....
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Qatar Airways picks PR agency
Qatar Airways has appointed Waggener Edstrom following a regional pitch for the markets of Singapore and Malaysia. Both Qatar Airways and Waggener Edstom have confirmed the appointment. The agency...
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LOOK A disturbing plastic surgery app for children
A new controversial game on Apple's App Store received a fair bit of heat for all the wrong reasons. The "Plastic Surgery & Plastic Doctor & Plastic Hospital Office for Barbie Version," app is...
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Singaporeans most unengaged with paid content
Singaporeans are the least engaged with paid content, said a recent study by content discovery platform Outbrain. Conversely, Australians were found to be the most engaged. These were the scores from...
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Most popular 2013 YouTube ads in the PH
Sketches about true beauty, a robot named Edgar and a rock anthem are among the most popular ads on YouTube in the Philippines for 2013. Eight out of 10 Filipino-made video ads have secured a spot at...
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TV5 wins Olympic Games broadcast rights till 2016
TV5 via its sports division Sports5 has secured the rights to broadcast the Olympic Games in the Philippines up to the Rio 2016 Olympic Games. “Sporting events has been the number one program that...
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Draftfcb nabs CEO Greater China from Ogilvy
Draftfcb has appointed Edward Bell, the former regional planning director of Ogilvy and Mather, as CEO in Greater China to lead its Greater China business growth. Reporting to global CEO Carter...
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Email marketing is more effective than social media
Don't place all your ad spend in social media just yet. In the latest McKinsey report, it revealed that trusty, good old email marketing is more than just relevant in today's digitalised world, it's...
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Media Prima Digital and MCIL Multimedia partners up
Media Prima Digital and MCIL Multimedia have embarked on a partnership to expand both parties' digital advertising and content offerings. Media Prima Digital has Tonton, while MCIL Multimedia operates...
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ZenithOptimedia names new China leadership
ZenithOptimedia China has tweaked its leadership team, with Mykim Chikli taking on the role of CEO for ZenithOptimedia China. Steven Chang, current Greater China CEO, will take on a newly created role...
View ArticleClik here to view.
Forgame Holdings taps SPRG in Hong Kong
Forgame Holdings has appointed Strategic Public Relations Group to manage its investor relations and public communications programme in Hong Kong. Established in 2009, Forgame has quickly risen to...
View ArticleClik here to view.
M2M names new client service director
Omnicom-owned M2M has hired media planning veteran Rico Salas as client service director, effective immediately. Reporting to M2M general Manager Fen Marquez, Salas (pictured) brings 20 years of...
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