Cohn & Wolfe has appointed Doug Buemi as vice chairman and regional director in Asia Pacific, based in Bangkok.
In this newly created position, Buemi will oversee the agency’s nine offices in Asia, working closely with regional market leaders to help grow the agency’s business, build capabilities and develop talent.
He will also advise on global strategy and partner with Donna Imperato, Cohn & Wolfe CEO, to expand the agency’s presence in the region.
Buemi joins the agency from Ogilvy Public Relations, where he was regional executive advisor in Asia Pacific.
At Ogilvy he continued his long-time leadership role in Ford’s Asia Pacific region and provided counsel and training for a range of top companies such as GlaxoSmithKline, Janssen-Cilag, Tesco Lotus and DuPont.
The new position is no stranger to Buemi. Five years ago he was vice chairman, Los Angeles market leader and Western Region CEO of Cohn & Wolfe, where he established the agency’s presence in China in 2006 with the opening of its Shanghai office.
“I couldn’t be happier to welcome Doug back,” said Donna Imperato, CEO of Cohn & Wolfe.
“He is a proven leader who understands the Cohn & Wolfe culture, and who brings deep brand marketing expertise and decades of experience counseling clients on complex business challenges.”
“Doug also recognizes what it takes to be successful in the Asia Pacific region, having established numerous winning ventures there for Cohn & Wolfe and other companies.”
Commenting on the appointment, Buemi said he feels great to head back to the agency.
“I’m delighted to be working with Donna, the Cohn & Wolfe account teams and clients to capture even more success in the world’s fastest growing markets.”