Clik here to view.
Sami Yusuf, JWT Kuwait stars in Live Feed Philippines
JWT Kuwait has partnered with Sami Yusuf (pictured) to help the United Nations World Food Programme expand its “Live Feed” campaign to support ongoing relief effort for Super Typhoon Haiyan survivors....
View ArticleClik here to view.
STB gets in agency spat over “recycling” ideas
Local design agency DoodleRoom has blasted the Singapore Tourism Board(STB) on its Facebook page saying that the government agency has recycled its work without informing the agency. It posted a...
View ArticleClik here to view.
Olay’s rebrand ad releases [VIDEO]
Olay has launched its latest marketing campaign "Your Best Beautiful," with a series of clips. The main ad features a string of women flirting with the camera, either dancing, modelling or looking...
View ArticleClik here to view.
Joint venture gives Daylight a regional reach
Three months after launching a new agency Daylight, David Ko has stuck a joint venture with social business and strategy consultancy Omnifluence, giving the startup a regional reach into Singapore....
View ArticleClik here to view.
LOOK Need a copywriter for free?
Need a copywriter for free? One savvy traveling copywriter, Mark van der Heijden, calling himself “The Backpacker Intern” is making a pitch to agencies, brands and charities to hire him for an...
View ArticleClik here to view.
6 elements to creating generic CNY ads
If you didn't already know, here are the elements you must incorporate to create promotional CNY ads. 1. Overwhelm with red at every moment possible. 2. Be extended family focused. "Ha lo, ma, pa,...
View ArticleClik here to view.
Marijuana’s legal in Colorado, but not on Google
Pot is legal in Colorado but not on Google and Twitter. At least not yet. A million-dollar-a-day industry is budding out West, but marketers are trying to grapple with how to advertise the once...
View ArticleClik here to view.
FrieslandCampina hires agency for APAC youth business
Dairy firm FrieslandCampina has appointed Lowe and Partners as creative agency for its youth based brands. This appointment was made without a pitch for the entire region. Lowe will handle work for...
View ArticleClik here to view.
TVB reveals its own mobile TV service GOTV
TVB has unveiled a pay-to-watch mobile TV service called GOTV, but the station's general manager SK Cheong denied it was a competitive pre-strike against HKTV, which is also moving on the mobile TV...
View ArticleClik here to view.
Havas Media gets global duties for Iglo Group
Frozen foods firm Iglo Group, has hired Havas Media as its global media buying agency. This follows the appointment of Havas Worldwide as the group’s global brand positioning and advertising agency in...
View ArticleClik here to view.
Possible beefs up analytics team
WPP agency Possible has appointed Berlinda Lim as head of analytics, Asia Pacific. Lim is a seasoned CRM and loyalty marketer with over fifteen years of experience across a broad spectrum of...
View ArticleClik here to view.
Ogilvy Australia CEO exits for Publicis Worldwide
Ogilvy Australia CEO Andrew Baxter has resigned. Baxter will be taking on the new role of CEO at Publicis Worldwide's Australia office, following the departure of Joe Pollard. Baxter has been in the...
View ArticleClik here to view.
Schneider Electric appoints Leong
Schneider Electric has appointed Soo Pow Leong as the new country president for Malaysia. Schneider Electric zone president of East Asia, Zeljko Kosanovic said, "Soo's experience in leading...
View ArticleClik here to view.
iProspect gets SEO lead
Global digital performance agency iProspect has appointed Stu Owens as SEO head for iProspect Singapore. Owens will be reporting to Luke Janich, regional director of iProspect said. Owens who took on...
View ArticleClik here to view.
Angie Lau named lead anchor for Bloomberg TV Asia
Following Susan Li’s jump to CNBC International last year, Bloomberg Television has named Angie Lau lead anchor for its morning business programme First Up. Formerly known as First Up with Susan Li,...
View ArticleClik here to view.
Sun International Finance launches year-long rebrand
Hong Kong-based financial group Sun International Finance has launched a rebranding campaign, which uses the core element of sun to communicate the brand benefits to consumers. Developed by Havas...
View ArticleClik here to view.
MEC promotes Semple to managing director
Just 10 months after appointing Matt Semple as regional client director, GroupM agency MEC Hong Kong has promoted him to managing director. Semple joined MEC from ZenithOptimedia in March last year to...
View ArticleClik here to view.
Poor agency relationship led to Yahoo COO’s exit
Yahoo chief operating officer Henrique de Castro has left the search-engine site, less than a year after being hired by CEO Marrisa Mayer. His package with Yahoo was for four-years at $62 million and...
View ArticleClik here to view.
McCann: Filipinos trust brands to help as much as UN, Red Cross
Majority of Filipinos are expecting brands to play a key role in helping millions recover from Typhoon Yolanda in the coming years as much as international high-profile aid groups, a new survey from...
View ArticleClik here to view.
Cummings gets top marketing role at Philips
Former regional digital and social media lead Damien Cummings has signed on a new role as regional vice president and chief marketing officer for Philips ASEAN & Pacific, reporting directly to CEO...
View Article