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The Alchemy Partnership bags beauty brand
GLOW, a health and beauty brand of The Good Natured Company, has appointed The Alchemy Partnership as its creative agency on record. Alchemy has been tasked with an overall rebrand of The Good Natured...
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LOOK DBS creates pop up ATM machines for CNY tradition
Feeling auspicious this Lunar New Year? DBS' latest marketing stunt for Chinese New Year has the bank creating specially configured ATMs to allow customers to cash out crisp new notes. The bank will...
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Grey Beijing appoints Oliver Xu as managing director
Grey Beijing has appointed Oliver Xu as managing director. With 22 years in the business and a series of senior leadership roles at top agencies such as JWT, Saatchi & Saatchi and BBDO Beijing, Xu...
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Carlson Rezidor’s regional marketing lead exits
After close to a year and a half in the role, Carlson Rezidor Hotel group's group director of marketing, Asia Pacific, Alfie Yee has exited the company.Prior to the role at Carlson Rezidor, Yee held a...
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BBDO hires global business director for Fonterra account
BBDO has appointed Abbe Hale as global business director across the network’s Fonterra accounts. She reports directly to Jean-Paul Burge, president BBDO Southeast Asia and CEO Singapore and will be...
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Vocanic makes series of senior hires
Vocanic has made a series of hires, with several senior appointments included. Rebecca Ashby joins Vocanic from Mediacom to take on a new role of COO. Originally from Australia, Ashby moved to...
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Black Marketing launches in North America & UK
Black Marketing, the LinkedIn boutique consultancy headquartered in Singapore, is launching in North America and the UK to capitalise on the 140 million LinkedIn members in the respective regions....
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Data and security attacks increasing across Asia
As the number of cyber attacks in Hong Kong and across the region steadily increase, experts are warning that brands must be in a heightened state of readiness for increasingly sophisticated and...
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Allergan appoints Leo Burnett Group Singapore as regional AOR
Leo Burnett Group Singapore has been appointed by health care company, Allergan to handle integrated communications for its medical aesthetics range in Asia Pacific. The appointment, which follows a...
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Goodridge to step down from Edipresse Asia
After 10 as CEO of Edipresse Asia, Barrie Goodridge is stepping down from the roll. Goodridge joined the luxury publishing group in 2004 as regional director for Asia and was appointed its CEO in...
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What Singtel’s rebranded identity looks like
Singapore’s largest telco has undergone a massive brand revamp, the first in 16 years, and has done away with its old logo for a new one (pictured, main image). Here's what the old logo looks like...
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A.S. Watson extends contract with Omnicom Media Group
A.S. Watson, the largest international health and beauty retailer in Asia and Europe, has extended its media duties with OMD and PHD in Asia. The extended media planning and buying contract includes...
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Henry Wood to lead Studio D across Asia
In response to the continued expansion of its integrated, regional business, global independent communications agency Waggener Edstrom (WE) has promoted Henry Wood as head of Studio D Asia Pacific. In...
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Football Association of Malaysia picks media partner
Football Association of Malaysia (FAM) has appointed MP & Silva, an international sports media rights agency, as its global advisor for all media and commercial rights for an extensive line-up of...
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Brainwashing Frutips TVC attracts 780,000 views in less then a week
All you can learn from this 49-second CNY commercial is that Frutips (能得利), a candy brand under Nestle, is a name that homonyms for the term "bringing good luck" in Cantonese, and it's what you wanted...
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Marketing salaries stagnant as agency staff rethink careers
Marketers hoping for a significant boost in salary will be disappointed by new data which indicates a halt on pay raise in 2015, as marketing teams continue to restructure around the areas of digital....
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Experience, experience, experience for luxury brands targeting China
China is in the midst of slowing economic growth - its GDP growth went up by 7.4% compared to 7.7% in 2013, the lowest rate of growth since 1990. In the context of anti-graft policies and an influx of...
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PHD bags Tempo Hong Kong remit
Aileen Ho, marketing director at Svenska Cellulosa Aktiebolaget (SCA), which owns Tempo, has confirmed that PHD as Tempo Hong Kong's new media buying agency. The Tempo account will be led by PHD Hong...
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5 ways to do mobile websites right
Mobile commerce has grown phenomenally over the past years within all industries. As such, having a well-designed, easy to use mobile website has become extremely important. In order to help you...
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Raymond Chin joins SapientNitro China as ECD
SapientNitro China brings on board Raymond Chin, previously creative director at Wieden + Kennedy Shanghai, as executive creative director. Reporting directly into SapientNitro’s APAC CCO Andy...
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