SapientNitro China brings on board Raymond Chin, previously creative director at Wieden + Kennedy Shanghai, as executive creative director.
Reporting directly into SapientNitro’s APAC CCO Andy Greenaway, Chin will work for a variety of key SapientNitro clients and across its new businesses.
His is tasked with driving creative excellence across all of SapientNitro’s clients in China as well as leading the team to shape and deliver creative work.
Torben Pheiffer, MD at SapientNitro China, said, “Our ambition in China is to be a new breed of agency. We believe building great brands today is not about making ads but about making worlds.
"Delivering on our ambition requires a team that can bring together very different perspectives and ways of structuring problems, and creating and inventing possibilities. That is exactly what Raymond has been brought on board to help us achieve.”
Source: Press Release