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Google gets new regional lead as Persaud joins Airbnb
Google has named Rajan Anandan, currently the head of India for Google as its new Southeast Asia lead. Rajan will take on the duties in addition to his role as head of the India operations. He will be...
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A look into Facebook’s Hong Kong user behavior
Most of us know that Facebook has over 4 million users in Hong Kong, but rarely do we know the behavior of these people. Facebook's Ad Manager not only is a place where we can promote Facebook...
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Bring procurement early into your marketing planning
It is clear that procurement will be playing an increasing role in the marketing process. A World Federation of Advertisers survey done amongst marketers last year showed that in 2014, 51% of...
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Sincere mocks John Tsang over tax rebates
The Sincere Company (先施百貨) is trying to put a smile on its consumers faces during this tax-filing season, by sending a John Tsang lookalike to distribute tax rebate coupons on the streets of Hong...
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I-S Magazine rebrands as SG
Lifestyle publication I-S Magazine has undergone a major rebrand, now being called SG. The brand now encompasses daily lifestyle news, openings and best-of-the-city lists at sgnow.sg; social media...
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SPH Radio launches a station just for men
SPH Radio has launched a designated radio station for Singaporean men called ONE FM 91.3. ONE FM, on the 91.3FM frequency, is Singapore’s only station targeting males over 30, offering them specially...
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BlisMedia bolsters Asia team
Advertising technology company BlisMedia has appointed Regina Goh as managing director of Asia. Goh’s appointment reflects the company’s Asia focused growth strategy for the year and its expansion...
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FIC consolidates FOX channels’ branding outside the US
FOX International Channels (FIC) will consolidate all of its 126 FOX channels outside the United States under a single brand positioning and network package. This worldwide rebrand will take place in...
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Here’s the response Singtel’s new logo drew
Yesterday, after 16 years, Singapore’s largest telco SingTel unveiled its brand new revamp along with a refreshed logo. With the change, the brand also repositioned itself with a brand promise “Let’s...
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Rice Communications enters Myanmar
Rice Communications, a boutique communications agency headquartered in Singapore, has launched operations in Myanmar. With a team based in Yangon, Rice Communications Myanmar has started operations...
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Nielsen acquires Brandbank
Nielsen has completed its acquisition of Brandbank. Brandbank serves in the area of product content creation, management and publishing solution for multi-channel retailing. The business works with...
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F&N looks to share GST savings with partners
Fraser& Neave will pass on all savings from the GST implementation to its distributors and trade customers in adherence of the Price Control and Anti-Profiteering Act. F&N chief executive...
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Can the strong Swiss franc open new doors for chocolate marketers?
The Swiss National Bank decided to remove the peg of the Swiss franc to the euro on 15 January. Previously, the exchange rate was set at a minimum of one euro for 1.2 Swiss francs. Today, the Swiss...
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Tourism New Zealand appoints Dog as creative lead to extend reach in Indonesia
Tourism New Zealand has appointed creative agency Dog as its creative marketing and communications agency, targeting the Indonesian market with fully integrated offline and digital marketing paid...
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Havas Media Group announces global partnership with Facebook’s Atlas
Atlas, Facebook’s ad serving and measurement platform that allows brands to reach people across multiple devices, has agreed on a global partnership with Havas Media Group. The global deal will have a...
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Leo Burnett Malaysia announces new creative structure as ECD exits
Executive creative director, Eric Cruz (pictured), who has been with Leo Burnett Malaysia for the past three and a half years will be leaving the agency. Having been based in the USA, Tokyo and London...
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How serious are you about personalising your brand?
The future of marketing lies in personalisation, speakers at Marketing magazine’s event, The Futurist Live, said. Watch what happened at the event here. Commenting on what would make a great brand in...
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A fresh angle on branded videos
Branded videos are becoming more popular for brands competing looking to get more bang for their digital marketing dollars. And, despite the image of exclusivity maintained by luxury brands, they too...
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Billboard ads get intergalactic treatment
Want your ads to be seen by the entire world? There's no better place to display than in space. SpaceBillboard, a space project initiated by three PhD researchers in engineering of a Belgium...
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Deloitte collects issues that matter for O2O campaign
Deloitte has launched the #ImpactThatMatters social media campaign to coincide with the World Economic Forum in Davos, Switzerland where world leaders have gathered to discuss topics such as...
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