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MINDEF on marcomms agency hunt
Ministry of Defence (MINDEF) and the Singapore Armed Forces (SAF) are looking for an agency to launch its integrated marketing and communications campaign. The campaign aims to raise public support...
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Tourism Australia calls PR tender for international markets
Tourism Australia has confirmed it is seeking a series of agency panels to provide specialist PR support to its in-market teams in a dozen key international tourism markets. Australia’s national...
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Ogilvy & Mather SG moves Chris Riley to COO role
Managing director for Ogilvy & Mather Singapore’s IBM brand services Chris Riley has taken on a group chief operating officer role. Riley takes over the COO position from Giri Jadhav who was...
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M&C Saatchi Malaysia makes key promotions
M&C Saatchi Malaysia has kicked off the year with two executive appointments. Marzuki Maani (pictured, right), one of the pioneering members of the network’s Kuala Lumpur office, has been...
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Neil Shewan joins Reading Room Melbourne as MD
Digital consultancy Reading Room has appointed Neil Shewan as managing director of the Melbourne office, a newly created role. Shewan will oversee growth in Melbourne and report to Margaret Manning,...
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Head of interaction at MEC exits
Andrew Coroneo, who was the head of interaction at MEC, has left his role and has joined Havas Digital as director of digital strategy & planning MENA. Coroneo had first joined the MEC team in...
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SingTel partners Kantar to measure Pay TV audience engagement
SingTel Advertising, a digital advertising solutions platform under Group Digital L!fe and Kantar Media, a television audience measurement company, have announced the introduction of Return Path Data...
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M&C Saatchi launches mobile agency in Asia
M&C Saatchi has launched its specialist mobile media agency in Asia Pacific, led by mobile veteran Chris Steedman(pictured). Steedman heads the team based in Singapore, from where he will service...
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WATCH adidas launches haters campaign
Adidas has lit a spark under the world of football today by launching its #ThereWillBeHaters campaign. The campaign has been launched to coincide with the launch of adidas’ new football footwear range...
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Media Prima bolsters its client servicing group
Media Prima Berhad, one of Malaysia’s largest integrated media groups, has appointed Nini Yusof as the group general manager of its client servicing group (CSG), Media Prima Television Networks...
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iSentia launches media portal specifically for Asia
Media intelligence company iSentia is launching its media intelligence solution in seven countries across Southeast Asia in the coming weeks. iSentia claims that this will allow communications...
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Shiseido runs make-up marathons to mirror life journeys
Stepping into its 10th year, Shiseido MAQuillAGE has undergone an overhaul from its brand concept to packaging and its spokesperson, backed by a new campaign that puts a fragment of life's journey in...
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7-Eleven Hong Kong forays into mobile payment with new app
7-Eleven has made its first foray into mobile payments via a mobile app 7-Fans, using mobile as a marketing tool to connect with its offline retail stores. Rose Yeung, director of sales and marketing...
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WeChat comes under fire after US flag Easter egg seen globally
Debates that involve any sort of nationalism or notions of national identity are likely to become very heated. WeChat has come under fire after its American Flag Easter egg was made available around...
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Cathay Pacific asks what is Life Well Travelled
Cathay Pacific has unveiled one of its biggest integrated initiatives yet, under a new concept that aims to set a refreshed tone for the Hong Kong airline. Called 'Life Well Travelled', the initiative...
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Twitter makes first ever acquisition in India
Twitter has reached an agreement to acquire ZipDial, its product partner based in Bangalore, to make Twitter even more accessible to people around the world. This is Twitter’s first ever acquisition...
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Lessons from Nissan’s Reddit PR disaster
Last week, the PR team for Nissan-Renault decided to make a bold (or otherwise foolish) move to place the company’s CEO Carlos Ghosn on Reddit for one of the site’s Ask Me Anything (AMA) sessions from...
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Malaysia Airline pushes into branded content
Following a series of unfortunate ad scandals, Malaysia Airlines is taking another tack with its latest branded content move. The airline has partnered up with hit TV show MasterChef contestant Poh...
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Robin Harding named FT Tokyo bureau chief
Financial Times has promoted Robin Harding to the role of Tokyo bureau chief. He replaces Jonathan Soble who now works as a reporter for The New York Times in Tokyo. In his new role, Harding covers...
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Amazon ventures into feature film production
Amazon has ramped up its efforts in film production with a new unit, Amazon Original Movies. The new unit aims to produce almost a dozen movies every year, with production starting later this year,...
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