Clik here to view.
KPMG to open data-focused Insights Centres in four cities
KPMG will open its first Insights Centre in Asia in Hong Kong next March. Also in March, the consulting firm will open Insights Centres in London, New York and Frankfurt. In six to 12 months after the...
View ArticleClik here to view.
Headline Daily tests the waters by upping circulation for one day
Free newspaper Headline Daily increased its circulation to a million copies just for today to cash in on Christmas advertising dollars and test the waters for doing similar campaigns in the future....
View ArticleClik here to view.
Creative Catch-Up: Grey Group’s Graham Drew
Last month saw Grey appoint Graham Drew as its ECD. Drew has had extensive experience in through-the-line advertising, with focus in cross platform creative ideas. After starting his own PR agency in...
View ArticleClik here to view.
Minor Group’s Heinecke on building a brand’s value
Last year saw William Heinecke make his debut on the list of the world’s billionaires, as his hotel and food company Minor International saw a surge in value. As of June 2014, according to Forbes, he...
View ArticleClik here to view.
Variety is the buzz word for Cafe Deco’s Christmas campaign
How do you keep your Christmas ads interesting after years of doing seasonal campaigns every Christmas? A simple place to start: creating ads in different colours, which is exactly the strategy used...
View ArticleClik here to view.
The Futurist Live 2014: Branding, eCommerce, procurement and more [VIDEO]
Over 120 marketers and industry professionals gathered to discuss the future of marketing on 2 December at the Intercontinental Hotel. Organised by Marketing Magazine, the half-day compact conference...
View ArticleClik here to view.
Robb Report launches in Malaysia
Robb Report magazine, targeted at the affluent, has launched in Malaysia this December. Robb Report Malaysia is under license from CurtCo Media and is being published by Indochine Media Ventures, a...
View ArticleClik here to view.
YouTube now supports offline playback in the Philippines
Google has just announced that they have enabled offline viewing on YouTube in the Philippines, letting users view downloaded video on their mobile devices at their leisure. A download icon will be...
View ArticleClik here to view.
Star’s Modern Living TV returns for second season
Modern Living TV, a spinoff lifestyle show from one of the Philippine Star’s Saturday lifestyle sections, returns for a second season this coming weekend, hosted again by the broadsheet’s columnists...
View ArticleClik here to view.
Manila Standard Today to relaunch as The New Standard in 2015
Local broadsheet Manila Standard Today (MST) will be changing its name to The New Standard following a brand relaunch scheduled for the first quarter of 2015. The initiative will kick off on the 28th...
View ArticleClik here to view.
WATCH Hong Kong’s top 10 YouTube ads for 2014
Google has announced the ten most popular YouTube ads for 2014, which is based on the most clicks and likes by Hong Kong netizens. 1. GoGoVan branded video inspired by Fruit Chan's The Midnight After...
View ArticleClik here to view.
Publicis’ Starcom buys content marketing shop
Publicis Groupe has acquired content marketing firm Relevant24 (R24). R24 will be aligned with Starcom MediaVest Group (SMG) and immediately plugged in as the real-time content infrastructure to the...
View ArticleClik here to view.
A+E Networks Asia makes executive hires
A+E Networks Asia has made two executive appointments to the company’s programming and promotions teams. Brad Cox joins A+E Networks Asia as senior director, content - lifestyle & entertainment...
View ArticleClik here to view.
Will NTUC FairPrice’s Warehouse Club retail format work?
At a time retail businesses struggle to find their footing, NTUC FairPrice is debuting a new members-only format in Singapore. Early this week, NTUC FairPrice launched its Warehouse Club, closely...
View ArticleClik here to view.
Jimmy Lai quits role of Apple Daily editor-in-chief
According to an Apple Daily report, Jimmy Lai, director and chairman of Next Media, steps down from his role as editor-in-chief of Apple Daily. The same report said that Lai was arrested at the Occupy...
View ArticleClik here to view.
eBay mulls plan to slash thousands of jobs
eBay is considering a plan to slash up to thousands of jobs next year, close to 10% of its workforce, or 3,000 employees, said the Wall Street Journal. “We are focused on running the business and...
View ArticleClik here to view.
4 key media trends for 2015
With the average Asia-Pacific user now spending more than seven hours daily on his or her television, computer and other mobile devices, 2015 will be a crucial year for brands and retailers looking to...
View ArticleClik here to view.
WATCH Skittles creates bizarre mockumentary for ad
Candy brand Skittles has partnered up with BBDO Toronto for its latest video that was directed by Conor Byrne. Fashioned as a mockumentary, titled "STRUCK by a Rainbow", the video follows a man who is...
View ArticleClik here to view.
Tencent Video to broadcast National Geographic TV content
As part of a Fox International Channels and Tencent agreement announced yesterday, starting next year, over 300 hours of programming and documentaries from National Geographic Channel will be made...
View ArticleClik here to view.
Nestlé, ABS-CBN reveals United for Healthier Kids advocacy
Nestlé Philippines has just launched a massive advocacy with the government, private institutions, production houses and advertising agencies about the worsening state of malnutrition among Filipino...
View Article