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Campaigns & Grey secures creative duties for P5M Felcris Centrale
Campaigns & Grey wins another client this December by securing creative duties for Felcris Centrale, a mixed-use real estate project in Davao City. The agency will be handling above-the-line...
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Largest NBA Store outside US opens in Manila
The largest NBA Store outside the US and the league’s first in Southeast Asia has officially opened in Manila last Saturday attended by three-time NBA All-Star Richard “Rip” Hamilton from the Detroit...
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Chow Sang Sang adds some style to Christmas
While some jewellers are going down the romantic, and others the heartwarming routes for festival ads, Chow Sang Sang Jewellery has eschewed the overused celebrity endorsement tactic to go full-on...
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New CEO for XM Asia Pacific
JWT has named Nanda Ivens as CEO of its digital marketing agency XM Asia Pacific. Ivens served most recently as the CEO of XM Gravity, the Indonesian unit of XM Asia Pacific, a JWT company. He...
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Make your mark with the MARKies 2015
The MARKies, a key segment of the Agency of the Year Awards, is now open for entries to all agencies in Singapore. Focusing on the best creative ideas and uses of media over the past year, the MARKies...
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Is launching a new product always the best move?
Innovation has been often cited as the key to growth. For example, a Kantar World panel predicted that 75% of growth for consumer product companies in the next decade will come through new product...
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What will drive global adspend over the next three years?
The rise of mobile advertising and social media, and the transition to programmatic buying of digital display, will help the global advertising market grow 5%-6% a year over the next three years,...
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7 questions to ask before launching a new product
A recent TNS study has revealed the damaging effect of innovation, in the form of poorly strategised product launches. The research firm assesses close to 10,000 new products globally every year, with...
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MediaCorp and TODAY launch Christmas campaign
MediaCorp OOH Media has dressed up its bus shelters' ad panels as part of its Christmas campaign along Orchard Road. A total of seven 6-sheet panels will be dressed as Christmas trees from 6 to 31...
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10 most discussed topics on Facebook in 2014
Here is a list of this year's most talked about topics among Facebook users globally according to the social media platform's Year in Review. 1. World Cup 2. Ebola virus outbreak 3. Elections in...
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JWT New Zealand acquires Heyday
Marketing communications agency JWT acquires majority stake independent New Zealand digital agency Heyday. The move, which allows both companies significant synergies and growth opportunities across...
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Lion welcomes Ogilvy to its agency village
Beverage and food company Lion announced that Ogilvy will join its agency village roster as the media partner following a competitive pitch process. Ogilvy will drive the ATL work for one of the...
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IN BRIEF: More stories from the industry
MediaCorp and TODAY launch Christmas campaign MediaCorp OOH Media has dressed up its bus shelters' ad panels as part of its Christmas campaign along Orchard Road. New consumer personalisation platform...
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TSLA appoints R/GA’s Liew as technology lead
The Secret Little Agency has named Ronnie Liew its new chief technology officer. “I am thrilled to join an agency that has such a unique blend of disciplines and a native channel agnostic approach to...
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Hong Kong government postpones complete TV digitisation to 2020
The HKSAR government has announced it has delayed its original target to switch off analogue TV services until 2020. However, the final date for the analogue switch-off (ASO) will be reviewed in...
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PAL to launch mobile booking app with Smart
Passengers of Philippines Airlines can now book and pay their flights via a mobile app developed in partnership with the Smart Communications. The flag carrier’s online booking system will be...
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LOOK Top viral videos on YouTube Philippines for 2014
A neon version of ancient Egypt and a whole lot of music from nursery rhymes, rap beats and one of the coolest Disney songs in recent years are some of the reasons why millions of Filipinos flooded...
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Facebook looks to strengthen agency relations with hire of Maxus’ Stewart
In yet another senior agency hire, Facebook has appointed Maxus’ global chief client officer Neil Stewart as its Asia Pacific head of agency. Stewart will continue to be based in Singapore. He will...
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F&N Foods appoints Alchemy as creative AOR
F&N Foods (Dairies), a subsidiary of Fraser and Neave, has appointed marketing communications agency The Alchemy Partnership as its creative agency on record. Alchemy has been tasked to produce...
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YouTube Rewind: What Singaporeans were watching in 2014
With the year coming to a close soon, YouTube has released its YouTube Rewind list. Whilst Disney's Frozen hit 'Let It Go' rose to unprecedented popularity here and all over the world, this year's...
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