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HSBC makes a push into digital
HSBC launched its digital campaign - The HSBC SG$10,000 challenge - on 1 October. The challenge, that will run for eight weeks up till 30 November, aims to create awareness for HSBC's personal...
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Havas Media Group India bags OCM India account
Fabric manufacturer brand OCM India has appointed Havas Media Group India following a multi-agency pitch. The account includes traditional and digital media duties. Debashis Paul, head of marketing,...
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ONE FC strikes key Facebook integration deal for live events
ONE Fighting Championship (ONE FC), Asia’s largest mixed martial arts (MMA) organisation, has struck a deal with Facebook to offer live social media integration with ONE FC’s global TV broadcast. ONE...
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Boutique Hong Kong agency opens London office
Hong Kong boutique marketing and advertising agency MADE has opened an office in London. The agency was founded in 2012 by directors Beanie Epsey, who worked in brand management roles for L'Oreal and...
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Urban Outfitters uses individualistic marketing for first Asia store
American fashion brand Urban Outfitters, with 243 stores in the US, Canada and Europe combined, has opened its first store outside of these regions in Hong Kong. Urban Outfitters is owned by retail...
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Volkswagen Malaysia appoints marketing director
Volkswagen Malaysia has appointed Martina Berg as its new marketing director. According to several Malaysian news outlets, Berg will take on the role from Petra Schreiber. Schreiber will assume her...
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SPH restructures marketing division
Singapore Press Holdings (SPH) has made a few changes in its marketing division. Elsie Chua (pictured) is set to take over Leslie Fong's incumbent position as head of marketing division, come January...
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PR folks, here are the skills you need to become future ready
Traditionally the unloved child in the marketing mix, the PR discipline has often been pushed aside for advertising, with PR seldom being picked as lead discipline. However, with data and digital...
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Audi launches microsite for latest ad campaign
Audi has rolled out an enhanced version of their ‘Singapore - Land of quattro’ campaign with a microsite dedicated to Audi’s signature quattro technology. This online portal serves to educate...
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MDA appoints new chief executive officer
Media Development Authority (MDA) has appointed Gabriel Lim as the new chief executive officer, with effect from 17 November 2014. He will serve in his full capacity from 8 December 2014 onwards and...
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KRDS Singapore bags new client
NTUC Women's Development Secretariat has appointed social and mobile agency KRDS Singapore following a multi-agency pitch. The agency will now handle the social media mandate for the organisation. It...
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Restless Progression: How McDonald’s always bounces back
Despite facing a number of recent challenges, data and experts suggest that the McDonald’s brand will once again hold strong in the long run. So what is it about McDonald’s that has kept the brand...
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Can Singapore really be a talent hub for the creative industry?
Creativity - a buzzword in Singapore, a successful city-state well-known for its efficiency and ambition to punch above its weight. While the arts scene is relatively vibrant, it is often regarded as...
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TBWA\Group promotes Vijay Anand
TBWA\Group Malaysia has promoted Vijay Anand (pictured) to the role of executive creative director (ECD), effective immediately. In the last two years, Anand was instrumental in building the creative...
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Mob-Ex Awards 2015 goes regional
Marketing today has announced the launch of the annual Mobile Excellence (Mob-Ex) Awards 2015. Now in its third year, this year’s awards will be open to entrants from the Southeast Asia region....
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Are more PR executives opting for smaller agencies?
Part of the natural ebb and flow of the PR industry is seeing executives moving out of PR agencies and into in-house roles, lured by the promise of a better work-life balance and more decision-making...
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Anmum places learning experiences for kids at core of OOH ads
Anmum, a paediatric formula milk brand owned by Fonterra, has launched an integrated ad campaign that takes the familiar "A for Apple" nursery rhyme out of the kindergarten classroom. Below is the...
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BlisMedia appoints Adam Johnston as CTO
Global advertising technology and big data firm BlisMedia has appointed adtech veteran Adam Johnston (pictured) as chief technology officer. Johnston is based in the firm's London office. Johnston has...
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HTC’s marketing lead exits, firm yet to make replacement
Sirpa Ikola, HTC's head of marketing, South Asia has left the company. A spokesperson from HTC has confirmed the departure with Marketing. He added that HTC will be looking for replacement for this...
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Clear Channel pushes content to commuters
Clear Channel Singapore has partnered JobStreet.com, Juice Media, Magazines Integrated, and SPH Digital to bring content from their respective web and mobile sites to commuters. The content will be...
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