Audi has rolled out an enhanced version of their ‘Singapore - Land of quattro’ campaign with a microsite dedicated to Audi’s signature quattro technology. This online portal serves to educate consumers on the history of quattro and its benefits in all road and weather conditions.
As part of the new campaign, a Facebook photo contest has also been launched on favourite scenic routes in Singapore. Consumers can stand a chance in winning an all-expenses paid VIP road trip to Malaysia in an Audi quattro-equipped car. Visitors of the ‘Singapore - Land of quattro’ online portal will also see videos of the top local quattro roads and details Audi’s quattro range of cars in Singapore. The microsite also includes a weather display with visuals that change, reflecting the road conditions.
“Audi is a progressive brand and a pioneer in technologies. quattro was invented to challenge conventions and showed the way for others to follow,” Jeff Mannering, managing director, Audi Singapore said.