NTUC Women's Development Secretariat has appointed social and mobile agency KRDS Singapore following a multi-agency pitch.
The agency will now handle the social media mandate for the organisation. It will be in charge of NTUC Women's Development Secretariat's Facebook page, as well as the organisation's media spends on the social network. KRDS Singapore will be in charge of NTUC Women’s Development Secretariat’s media spends on the social network as well. The agency aims to efficiently engage women who are looking to return to the workforce.
Preetham Venkky, head of digital strategy and business, KRDS, said: “Women have always been the secret force behind Singapore’s success. We are honoured to have the opportunity to manage and extend the NTUC WDS community and help women in all facets of their life, both professionally and personally.”
Currently, KRDS Singapore already handles community management of Converse, Great Eastern Women’s Run, DBS, and Fitness First in Singapore.