Mob-Ex Awards 2015 goes regional

Marketing today has announced the launch of the annual Mobile Excellence (Mob-Ex) Awards 2015. Now in its third year, this year’s awards will be open to entrants from the Southeast Asia region.

Bringing together clients, brands and agencies, the awards has already established itself as the prime awards program that celebrates outstanding work and programmes in the entire mobile marketing business.

Entries are opened to client organisations and brands that have used mobile marketing as an indispensable part of a broader marketing mix of online and offline platforms, whilst delivering a core marketing objective.

To be eligible, submitted works must have been conceptualised and executed in Southeast Asia (SEA) for the SEA market, or for markets that includes at least one country in Southeast Asia.

“Southeast Asia is a huge market for mobile, with one of the highest adoption rates globally. From Indonesia to the Philippines, where the mobile population is high and growing fast, to the savviness of mobile users in Singapore, Malaysia and Thailand, this is an exciting region for marketers to get creative with their mobile activations. That is why we are going regional this year, to celebrate the best of what the region’s mobile marketing scene has to offer,” said Soren Beaulieu, publisher for Marketing magazine.

Winners will be celebrated at a gala dinner on the 5 February 2015 at the Mandarin Orchard Hotel, Singapore.

Here's the list of award categories:

1. Best In-App Advertising
2. Best App/Content by a Consumer Brand
3. Best App/Content by Government/Community
4. Best App/Content by a Media Owner
5. Best Use of Social Platform
6. Most Creative App
7. Best Mobile Launch
8. Best Use of Games/Contests/Quizzes App
9. Best Use of Video/ Rich Media
10. Best Utility App
11. Best Brand Awareness Campaign
12. Best Direct Response Campaign
13. Best CRM, Loyalty and Engagement Programme
14. Best Viral Marketing
15. Best Use of Incentives and Rewards
16. Best Location-Based Marketing
17. Best Use of QR Codes
18. Best Mobile Site
19. Best mCommerce Solution
20. Best Original Content
21. Best Mobile Advertising Solution
22. Best Campaign for Tablets/Other Devices
23. Best Integration of Mobile
24. Best Use of Multiple Mobile Channels
25. Best Use of Mobile for an Event
26. Best User Experience
27. Most Innovative Use of Mobile
28. Most Informative Use of Mobile
29. Most Improved Mobile Activation/App
30. The Mob-Ex Best of Show – Brand
31. The Mob-Ex Best of Show – Agency

To enter or find out more, visit the official website here http://www.marketing-interactive.com/mob-ex-awards/sea/

For sponsorship information contact Che Winstrom at +65 6423 0329, chew@marketing-interactive.com

For entries, table bookings, or other enquiries, contact Jason Chua on  +65 6423 0329, jasonc@marketing-interactive.com