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Are your influencers really influencing?
The notion of few key influencers and Key Opinion Leaders (KOLs) has been around for a while. Influencer outreach as it is nowadays called – is a post-modern version of celebrity endorsement. And this...
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Spotify’s head of new markets moves to Humin
Sriram Krishnan, who was the head of new markets - Asia Pacific at Spotify is joining Humin as VP, global markets to lead the worldwide growth of the company. Humin is a new phone app that captures...
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Spotify introduces brand video ad
Spotify’s marketing platform, is launching two new video ad formats that will now be seen globally by its 30 million-plus free user base. These ad formats are titled "Sponsored Sessions" and "Video...
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Twitter gets serious about ecommerce capabilities
Twitter is testing its “buy” button so consumers can purchase directly from tweets on its platform. According to global reports, Twitter has partnered payments company Stripe Inc allowing it to save a...
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Watsons looking to make e-commerce push
Retail outlet Watsons is looking to push into the e-commerce space with an online shopping portal. However, the date of launch for the store has not yet been set, a spokesperson has told Marketing....
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LOOK Nissan’s witty reaction to royal baby news
Car brand Nissan was one of the first brands to react to the news that Prince William and his wife the Duchess of Cambridge, are expecting a second child. According to global reports, merely seven...
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Hyatt Hotels promotes Noriko Liu as regional marketing VP
Hyatt Hotels Corporation has promoted Noriko Liu to regional vice president of brand and field marketing, Asia Pacific. In her new role, Liu will develop and roll out brand marketing initiatives for...
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Rakuten acquires Ebates
Rakuten has agreed to acquire Ebates, provider of a cash-back shopping website in North America. The company will acquire Ebates for a total of US$1 billion in cash, and will hold 100% of Ebates...
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Cartoon Network seeks Filipino creative muscle
Cartoon Network has expanded its global creative talent search to include the Philippines, looking for talented Filipino writers, artists and studios who can develop its next hit show. Called the...
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DM9 Jayme Syfu’s fire extinguishers sizzles at Cannes, Adstars
An inexpensive pocket fire extinguisher designed by DM9 Jayme Syfu has hauled in awards from June’s Cannes Lions Festival and last month’s Adstars in Korea. The fire extinguishers were part of a...
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Harbour City’s VITA harnesses power in numbers
Clustering stores selling similar products together has long been the practice of department stores. Today, shopping malls are employing the same strategy to make their marketing campaigns for these...
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5 reasons why you should join Customer Loyalty Hong Kong 2014
Customer Loyalty Hong Kong 2014 will take place on 30 and 31 October with over 120 senior marketers and practitioners from across the region expected to gather and share their challenges and outline...
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LTFRB to require GPS on all PH buses soon
The Land Transportation Franchising and Regulatory Board (LTFRB) is planning to require all public utility buses nationwide to install global positioning system (GPS) devices to strictly impose speed...
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IPG hands global Cadillac account to Lowe and Partners
IPG has shifted its Cadillac account to Lowe and Partners Worldwide in order to deliver a comprehensive range of network resources. Lowe and Partners Worldwide will assume responsibility as Cadillac's...
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Tigerspike appoints group communications director
Tigerspike, an enterprise and mobility technology company, has appointed Aisha Hillary (pictured) as its group communications director. Based in Sydney, Hillary will be responsible for driving...
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Waggener Edstrom ropes in industry veteron as senior global advisor
Waggener Edstrom Communications (WE) has appointed Michael Murphy as a senior global advisor to the executive team. He will work with WE leaders for the firms evolution. Murphy (pictured) is a...
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3 top qualities of meaningful brands
Members of the marketing community have long debated the secret to marketing success. Many practitioners assert that differentiation is the key factor. Others maintain that salience is uppermost...
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Who will be Marketer of the Year 2014?
Since 2012, the Marketing Excellence Awards has crowned Singapore’s Marketer of the Year representing the best in the industry and this year the search is still on with the deadline for submissions...
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CNN International promotes Ellana Lee to senior VP
CNN has promoted Ellana Lee, formerly vice president and managing editor of CNN International Asia Pacific, to the global role of senior VP at CNN International. The promotion will add international...
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Accor moves its global luxury and upscale marketing team to Singapore
Accor has shifted its global luxury and upscale marketing operations from Paris to Singapore. This comes as Accor launches several high-end hotels across Asia Pacific such as Sofitel So Singapore,...
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