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The Media Shop celebrates fifth anniversary with a new look
Local media agency The Media Shop marked its fifth anniversary with a revamped website which is said to be more mobile optimised and fully responsive for better access on the PC, tablet or smartphone....
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5 things #Applelive meant for marketing
While the world remains abuzz with the recent product launches by Apple. The brand unveiled its long-anticipated smart watch. The watch integrates features of an iPhone onto a smaller screen....
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LOOK At these clever brand tweets made during the #AppleLive event
While in Singapore the awareness of the iPhone event remained somewhat low with very few planning to watch the release event live, globally marketers were pumped up for the event. The launch of...
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How the iPhone 6 will impact marketers
The long-anticipated iPhone 6 was unveiled yesterday and it comes with Apple's first ever wearable device, the Apple Watch. The latest model comes with two versions - iPhone 6 and iPhone 6 Plus,...
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WATCH Malaysians belt out their favourite Merdeka songs
In a stunt that has warmed the hearts of Malaysians, Easy Taxi embraced the patriotic fervor by daring unsuspecting customers to perform Merdeka theme songs in return for free rides during its Easy...
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NagaDDB responds to copycat accusations on Malaysia Day video
A recent video made by NagaDDB promoting unity amongst Malaysians recently went viral. On the flip side, the heart-warming video has also come under fire with many labeling it a copy of a video made...
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New research highlights client agency preference across Asia
Marketing Research, a sister company to Marketing magazine, has released new findings on marketers agency preference across Asia. Based on a survey of more than 1,200 marketers across the key markets...
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Yellow Ribbon Project banks on the selfie trend for a good cause
The annual Yellow Ribbon Project is kicking off once again. The organisation has partnered up with media agency UM and OOH media company Clear Channel to launch and promote the annual project....
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Nuffnang introduces new blogger agency division
Nuffnang has introduced an international rebranding known as Bloggerati. This is a new blogger agency division that works with their existing pool of top Malaysian bloggers to increase professionalism...
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LOOK A Tinder-like app just for marketers
Marketers, is the romance gone with your current agency? Looking for a passionate short term exchange with a new one? Or just looking to get a feel for what's out there? Well here’s an app just for...
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Cafe Deco Group looks to expand digital offering
With new concept restaurants and bars opening in hip districts such as Sheung Wan and Sai Ying Pun, large-scale restaurant groups are feeling the need to step up their game to remain competitive. Cafe...
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A never-ending media story
Hong Kong has to be one of the most complex, interesting, dynamic and fractious media markets in the world. Where else would you see the boss of a major media outlet (and his family) prematurely...
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IN BRIEF: MORE STORIES FROM THE INDUSTRY
Publicis Groupe and Adobe enter strategic partnership The collaboration is expected to accelerate Publicis Groupe's goal to make combined digital and emerging market revenue 75% of its multi-billion...
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Publicis appoints JWT’s Floriane Tripolino
Publicis has appointed Floriane Tripolino as its APAC regional business director, in charge of global clients across the region. Tripolino is based in Singapore and reports to Loris Nold – CEO of...
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NTUC Income gets youths to meet their “future selves”
NTUC Income is working with BBH Asia Pacific to launch a brand campaign challenging Singaporeans to be ‘future ready’ before they meet their future ‘older selves’ and realise that they have not...
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4 different affluent consumers brands should identify
Agility Research has identified four key areas of the affluent consumer market, a segment it said was now occupying the top 25% income levels of key markets around the world. Titled "Affluent Luxury...
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Publicis Groupe and Adobe enter strategic partnership
Publicis Groupe and Adobe have partnered up to deliver the Publicis Groupe's Always-On Platform. This is aimed to be the first end-to-end marketing management platform for Publicis Groupe that...
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Singapore brands’ cheeky responses to Apple’s new products
Despite being the tech savvy and digitally forward country we pride ourselves to be, according to data collected by YouGov and analysis done in partnership with Waggener Edstrom, the awareness level...
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BBDO/Proximity Live rebrands to BBDOLive
BBDO/ProximityLive has launched a new name and identity - BBDOLive. The new name reflects the agency’s growth and evolution into an integrated communications firm, providing through-the-line...
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6 limitations of social media data
If your brand does not have a Facebook page, consider yourself a minority. With a wealth of data available from social media analytics, what are the limitations of this data? 1. A high number of fans...
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