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Jimenez: 2015 is Visit the Philippines Year
The Philippine Department of Tourism (DOT) has threaded key local and international events under a year-long umbrella campaign starting next year, declaring 2015 as “Visit the Philippines Year” (VPY)....
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Ogilvy retains PR duties for World Economic Forum
The World Economic Forum (the Forum) has picked Ogilvy Public Relations Beijing as the Official PR Partner for its eighth Annual Meeting of the New Champions, which will take place in Tianjin, China...
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ZenithOptimedia strengthens analytics offering
ZenithOptimedia has strengthened its analytics offering by hiring Raymond Au (pictured) as head of analytics, APAC. Au will work with analytics teams across the region, whilst developing...
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Dan Balmer takes on global marketing role for Aston Martin
Dan Balmer, former general manager of Rolls-Royce Motor Cars Asia Pacific, has been appointed general manager, global marketing at Aston Martin Lagonda, relocating to its headquarters in England....
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Tokio Marine Asia picks creative agency for regional campaign
Insurance-related services provider Tokio Marine Asia has appointed Havas Worldwide Singapore its communication mandate across Southeast Asia (SEA). The agency bagged the account following a pitch....
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HK Magazine gives interactive element to F&B content
HK Magazine and restaurant booking platform Chope have struck a 12-month deal to enable subscribers of HK Magazine’s tablet edition and hk-magazine.com to make instant table bookings directly from...
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Turn Creative expands global partnership with Olympus
Turn Creative Limited, the creative agency for Olympus, has been awarded global creative duties to promote its new product Olympus PEN E-PL7 with an ad campaign launched across the globe. The...
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Spark Awards winner New Media Group embraces namesake
In this year's Spark Awards, New Media Group won the overall Media of the Year award, having also swept seven Gold, five Silver and three Bronze awards across print, custom events, digital, integrated...
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Creative Catch-Up: McCann’s Ali Grayeli
Ali Grayeli took on the role of executive creative director at McCann Singapore in June this year after a year as senior creative director in the agency. He took on the role following his move from...
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Prudential launches new iPad app
Prudential Assurance Malaysia Berhad (PAMB) recently launched an iPad application - the PRUproduct app - that is aimed at enhancing the efficiency of its agency force and heightening the general...
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DDB bags the Wall’s Ice Cream brand globally
Unilever has appointed DDB as its creative agency to run the full Wall’s Ice Cream brand creatives globally. DDB has already been handling the bulk of Wall’s business in Europe and the new assignments...
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Microsoft revamps MSN for Asia
Microsoft unveiled a first look of the new MSN today for the Asia Pacific region. The new MSN combines premium content from the world's leading media outlets with personal productivity tools from...
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ThoughtBuzz launches mobile-first social media analytics platform
Thoughtbuzz, the analytics arm of TO THE NEW, has launched Asia's first unified social media management and analytics platform for brands and enterprises. Supporting social media content in 13...
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Was Cafe Festival mis-marketed?
Over the weekend, an event known as Cafe Festival saw itself in hot water as its Facebook page was flooded with negative comments from its event goers. The festival, which was aimed at allowing...
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Globe Sliptream hits 2 billion user impressions online
Globe Telecom’s full-day activation called Globe Slipstream last 30 August has successfully drawn a crowd not just at the Bonifacio Global City (BGC) but also online, engaging more than 2 billion user...
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Ad Foundation & ABS-CBN renews partnership
ABS-CBN and the Advertising Foundation of the Philippines has signed an exclusive media partnership to continue their collaboration for this year’s Araw Values Awards (AVA), an deal that started in...
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SPH acquires Luxury-Insider.com
Singapore Press Holdings' subsidiary SPH Magazines will acquire luxury website Luxury-Insider.com from WhiteWave Media Group (WWMG), a regional luxury media group. Luxury-Insider.com was first...
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Airbnb appoints global creative shop
After a recent global review for its creative business, Airbnb has appointed TBWA for its global creative duties. According to Ad Age, Airbnb CMO Jonathan Mildenhall gave this statement: "We're...
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WATCH Agency’s anti-racism video for Malaysia Day goes viral
Created by Naga DDB, this video for Malaysia Day is currently going viral. The video shows several Malaysians refusing to make racist statements and standing up for their fellow Malaysians, across the...
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Y&R Malaysia appoints creative director
Y&R Malaysia has appointed Joshua Tay (pictured) as creative director. Prior to his current role, Tay was associative creative director for two years. Tay first started his advertising career...
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