Turn Creative Limited, the creative agency for Olympus, has been awarded global creative duties to promote its new product Olympus PEN E-PL7 with an ad campaign launched across the globe.
The campaign, which spans television, digital, print and OOH, marks the first time the Japan-based optics and reprography manufacturer hands creative duties for a global campaign to Hong Kong agency.
Meanwhile, Olympus' creative agency in its headquarter Japan remains Dentsu.
The global push includes two product videos and TV commercials, with each carries two versions presented by Asian and Caucasian ambassador respectively to cater to global audiences.
TVC 60s
Asian:
https://vimeo.com/105517162
Caucasian
https://vimeo.com/105520493
Feature video (Connectivity):
Asian:
https://vimeo.com/105519958
Caucasian:
https://vimeo.com/105520494
Feature video (Touch Selfie):
Asian:
https://vimeo.com/105519957
Caucasian:
https://vimeo.com/105520492
"This is an interesting campaign as rarely do we see local agency take responsible for global campaign," said Tony Hon, founder and executive creative director of Turn Creative Limited.
"Hong Kong used to be a creative hub in Asia but it has now shifted to China. We're glad to make some changes in the industry," he added.
Credits:
Agency: Turn Creative Limited
ECD Tony Hon
CD Stephen Chan
Art Director Chuen Fan, Alan Lam
Writer. Jonathan Mak
Agency Producer Nicole Chan
Director Bowie Yiu
Producer. Henry Kan
Photographer. Connie Lo