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GSK stops promoting products through doctors
Pharmaceutical giant GlaxoSmithKline will stop paying Singaporean doctors to promote its products. However, it will continue to pay them for their help in clinical studies and market research, it...
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5 photo edit dramas in 2013
This was the year Oxford Dictionaries announced selfie as the international Word of the Year. Along with the rise of selfies as the next digital masterpieces, photo sharing (and altering) platforms...
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LBC Express moves on to interactive OOH
Philippine logistics company LBC Express has recently set up an interactive LED billboard where Filipinos can greet their loved ones and be seen in the busiest thoroughfare in the country. Supporting...
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[WATCH] Chuck Norris trumps Van Damme’s Volvo split in Christmas greeting
Volvo’s Jean Claude Van Damme’s split between its trucks is perhaps this year’s most revered and watched TVC of 2013. It is also one of the most spoofed TVC of the year. (Watch also: Jean Claude Van...
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The change maker
In a refreshingly honest admission, newly installed CSL chief marketing officer Danny Mok explains his move from agency life to the client-side. With 20 years experience in the creative industry,...
View ArticleMerry Christmas from the Marketing team
Is it just me or are the years getting shorter? As we step into the final weeks of 2013 I'd like to thank all of our readers and partners for your continued support throughout 2013. It's been a huge...
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YouTube Malaysia most watched ads of 2013
YouTube has released its annual ads leaderboard results, ranking the top watched ads on YouTube Malaysia. YouTube Malaysia has become a vied after platform for both creative agencies and brand...
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10 highlights of 2013
This year seems to have gone by at lightning speed but nonetheless we saw pretty exciting moves in the marketing realm. Here’s what caught your attention this year: LOOK An entire fake shopping...
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Aiming for a regional role? Know what you are getting into
Talk to any marketer and they will tell you what makes Asia exciting is its diversity and that's precisely, the biggest challenge too. The various restructures in the past 24 months or so be it at LG,...
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Social media presence the new ad currency? Think again.
It’s been exhausted that Malaysia harbours a very social culture. In PwC Malaysia’s inaugural report on social media in the country, it pointed out that while Malaysian companies are active on social...
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In 2014, I resolve to….
So the year is coming to an end end and we all have pretty much thought about our 2014 resolutions. We asked several agency heads what their wish is going forward. Here are the top few which were...
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GroupM makes another acquisition
GroupM has agreed to acquire a majority interest in ClickMedia, a social media marketing agency in Vietnam. The announcement was made jointly by Mark Patterson GroupM CEO, Asia Pacific and Chairman,...
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Mob-Ex 2014 Finalists Announced
The Mob-Ex 2014 Awards have announced its finalists, and over 50 brands have made the cut. The full list of finalists can be found here. Winners will be revealed at a gala dinner on Thursday, 16...
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Sulit and OLX team up for PH expansion
Sulit.com.ph and OLX.com has joined forces to consolidate both companies’ hold on the Philippine online classifieds market. Effective immediately, OLX.com.ph is being redirected to Sulit.com.ph,...
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China Mobile pursues a new dream
China Mobile Hong Kong has revamped its brand identity with a new logo and a tagline. The tagline “and!” stands for "a new dream with customers" the company said. The newly-added commercial brand...
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Where has all the excitement gone?
Come on Malaysia, we can do better than this! I’m starting to wonder if people in the industry are still excited about creating genuinely inspiring and creative ads and campaigns. Looking back on the...
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[WATCH] Jollibee’s follow-up Christmas TVC is a tearjerker
Jollibee pulls heartstrings again with another tear jerking spot as a follow-up to its well-received Christmas ad dedicated to overseas Filipinos workers and their loved ones back at home. The new...
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P&G expands Pantene PH #WhipIt as global campaign
Procter & Gamble is expanding its gender inequality campaign for Pantene Philippines dubbed #WhipIt globally, after it became an internet sensation, attracting over 5.9 million views on YouTube....
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More changes at Samsung, KK Park takes on a new role
Samsung Electronics has announced the appointment of Moon Soo Kim as president and CEO of Southeast Asia Headquarters, effective immediately. Kim will lead all of Samsung Electronics’ businesses in...
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Mindshare acquires MASSCOM to become Unilever Philippines AOR
Mindshare is now the media agency of record of Unilever Philippines, following its acquisition of Media Arts System and Services Company, Inc. (MASSCOM). The deal, effective on January 2014, brings...
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