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Slew of changes at Microsoft Singapore
Microsoft Singapore has appointed Ngiam Foong Chee as chief marketing & operations officer for Singapore, taking over the role previously held by John Fernandes. Fernandes will move to a new role...
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1010 deepens Facebook engagement
CSL's 1O1O brand is hoping to deepen its reach with Facebook's 4.3 million active monthly users, under a new plan to offer unlimited Facebook usage. Announced yesterday, 1010 has launched a unlimited...
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MediaCom Worldwide promotes Vik Kathuria
Vik Kathuria, currently managing partner, EVP, digital investments and trading for MediaCom US has been promoted to the newly created role of global head of digital investment at MediaCom Worldwide....
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Fatal accident prompts brands to pull out Don Mariano bus ads
Two advertisers are planning to pull out their ad placements with Don Mariano Transit buses after one of their buses fell off an elevated freeway killing at least 18 passengers last Monday. Sun...
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IN BRIEF: MORE STORIES FROM THE INDUSTRY
TNS names regional marcomms lead Global research consultancy TNS has appointed of Zoe Lawrence to the new post of regional director, marketing and communication for Asia Pacific. In this role,...
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WE Marketing expands into e-commerce solutions
WE Marketing Group has launched an e-commerce and mobile commerce initiative to offer a range of services from buying stock, warehousing and distribution in addition to brand marketing and design....
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Okamoto revamps with an eye on younger consumers
Okamoto has a problem. Positioned as a "creative and fashionable" condom manufacturer, young consumers aren't buying into the idea. But a new campaign featuring its ambassador Peter Ho to aims to...
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Leo Burnett launches first work for Abbott Pediasure
In an effort to solve children’s fussy eating habit, Leo Burnett has developed a campaign for its newly secured client Abbott Laboratories to address the problem of picky eating symptoms. Dubbed "Are...
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Bangkok’s events scene unscathed by political tension?
With the ongoing political unrest in Thailand, the Suvarnabhumi and Don Mueang airports have missed their targets for the year end in terms of visitors, reported the Bangkok Post. Traditionally a...
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Old Town White Coffee transforms MTR into virtual café
The 14 year-old Old Town White Coffee group has hit Hong Kong MTR with some overwhelming wrap-ups to stimulate audiences’ sense of both visual and smell. Created by its creative partner SPIN...
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Independent Agency Network launches
Nine independent advertising, design, interactive and branding agencies have come together to form the Independent Agency Network (IAN). The agencies include the Alchemy Partnership, Arcade, Blak...
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WPP’s Grey grows India ops
WPP’s Grey has agreed to acquire a majority stake in RC&M, one of India’s largest rural communications and marketing services providers. Specialising in experiential marketing RC&M offers...
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Rolls-Royce’s China challenge
Heads turn as the dashing Dan Balmer walks into the restaurant, just as the elegant British car maker that he represents, lures the world of the wealthy with its 109-year heritage. But that heritage...
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[LOOK] MyTeksi gets ugly for road safety
It’s all about road safety as we close off 2013 in Malaysia. According to a study released by The Malaysian Institute of Road Safety Research, 23.3% of fatal drivers tested positive for alcohol. That...
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Penhaligon’s brings new scent to Hong Kong
After expanding to Hong Kong last month, London-based perfumery Penhaligon’s says Hong Kong will serve as a key market in Asia. Building on its global presence, the business is aiming to tap into the...
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Nestlé and Tetra Pak CAREton Project exceeds expectations
CAREton Project, an initiative launched in August 2013 by Nestlé and Tetra Pak, has seen its annual completion with results doubling from its 1.65 million used beverage cartons. Terrynz Tan,...
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Chow on Genting Malaysia with a story
Digital and social media platforms may be a normal part of life today, but 25 years ago it was unheard of to know how your brand was doing just by accessing a simple web page. Twenty five years ago is...
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Microsoft Asia Pacific next to launch a news room
Riding on the wave of brand journalism, Microsoft Asia Pacific is the next brand to launch a news room. The Asia Pacific News Center is similar to the global Microsoft News Center, a one-stop-shop for...
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Kenshoo hires new MD
Kenshoo , a global digital marketing technology firm, has appointed Michel van Woudenberg (pictured) as managing director, Asia Pacific Japan (APJ). Formerly VP of CRM for Oracle Asia Pacific, Van...
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The Walt Disney Company picks country manager
The Walt Disney Company Southeast Asia (TWDC – SEA) has appointed Gan Lay Koon as country director, Retail and Licensing for the Singapore and Malaysia markets. She will be reporting to Mark Coleman,...
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