WPP’s Grey has agreed to acquire a majority stake in RC&M, one of India’s largest rural communications and marketing services providers.
Specialising in experiential marketing RC&M offers solutions such as integrated activation, encompassing creative designing to production & implementation. RC&M has a reach of 400,000 across Indian villages and 5,000 towns.
Founded in 1990, RC&M is headquartered in Delhi, with offices in Mumbai and Bengaluru. The company employs more than 320 people and services clients in the automotive, industrial automation, FMCG and durable sectors.
RC&M marks WPP’s 12th acquisition in India in the last nine years.
RC&M’s unaudited revenues for the year ending 31 March 2013 were approximately INR 360 million. RC&M marks WPP’s twelfth acquisition in India in the last nine years
In India, WPP companies (including associates) generate revenues of US$500 million and employ almost 13,000 people. In the Asia Pacific region, WPP companies (including associates) generate revenues of US$5 billion and employ more than 47,000 people. WPP recently raised its targets from 35-40% for each of fast-growth markets and new media to at least 40-45% over the next five years.
WPP also just took a 30% stake in global advisory firm Richard Attias & Associates (RAA), making its move into strategic consulting. Under the leadership of founder chairman Richard Attias, RAA has worked with governments and corporations to articulate their global objectives.