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Sony gathers manifestos for PS4 launch
Sony Computer Entertainment will today launch its anticipated PlayStation 4. The launch marks an unprecedented move into the social media momentum with a “share” button added on the controllers, along...
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Economist veteran goes to Forbes
The Economist veteran Terrie Lam has left the company for Forbes Asia. Her new role at the Forbes is regional director, Forbes Asia, reporting to Joyce Lim, executive director, Forbes Asia. Lam will...
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Scoot and Nok Airlines partner up
Nok Airlines and Scoot have established a new low-cost airline to be based in Bangkok. The new airline will be named NokScoot and will be based at Don Mueang International Airport. It will operate...
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Why marketing in VisMin is tough
If you ever had worked with brands in the Philippines, you will notice that Filipinos are not made equal. Brands need to balance familiarity, respect and relevance to thrive in any market, but doing...
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Nissan unifies PH ops with new JV
Nissan Motor, Japan’s second-largest car maker, has consolidated its sales and marketing operations under a new joint venture with local unit Nissan Motor Philippines, Inc. (NMPI) and Universal Motors...
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[LOOK] Smoking kills you… and your wallet
If showing people rotten body parts, limb amputations and other gruesome illnesses can’t persuade more Filipinos to quit smoking, maybe burning money can sway them to kick the habit. HealthJustice...
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Mega Small, Mega Mighty
Mega Advertising recently made a splash at the 2013 Kancil Awards, taking home awards in the categories for craft in filming, scriptwriting and placing fourth on the leader board. However, let’s...
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Reckitt Benckiser expands media agency roster
Reckitt Benckiser has expanded its roster of media agencies following a global review of its media planning and buying business. Previously, the business was split primarily between Publicis Groupe's...
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WPP bolsters events and conferences offering
WPP has taken a 30% stake in global advisory firm Richard Attias & Associates (RAA), making its move into strategic consulting. Under the leadership of founder chairman Richard Attias, RAA has...
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Coca-Cola brands with ArtScience Museum
Marina Bay Sands’ ArtScience Museum has tied up with Coca-Cola Singapore Beverages, making the company as its official beverage partner. The partnership will last from 1 January 2014 until 31 December...
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TNS names regional marcomms lead
Global research consultancy TNS has appointed of Zoe Lawrence to the new post of regional director, marketing and communication for Asia Pacific. In this role, Lawrence will be responsible for...
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Baccarat Malaysia launches
ACG Media has launched the latest addition to its publication family, Baccarat Malaysia. The magazine is produced in partnership with Hong Kong’s Whitewave MPG Media. The publication’s regional...
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What Filipinos Googled the most in 2013
His tragic death occurred last month, but even within just 18 days, the Fast and the Furious star Paul Walker has since become the most searched term on Google Philippines in 2013. The American actor...
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Road safety initiative extends into Facebook
PLUS and Media Prima Digital have partnered up to for Malaysians Unite For Road Safety (MUFORS), a movement spearheaded by PLUS to promote road safety practices. The online campaign encourages the...
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Jetstar Hong Kong unveils animated series
Jetstar Hong Kong’s application for regulatory approval may have stalled, but the proposed Hong Kong low cost carrier continues to build its brand. The LCC airline, part owned by Australian carrier...
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LOOK Brands get in on ZoukOut mania
A huge beach dance festival each year, ZoukOut pulled in its largest crowd this year at 41,000 partygoers. This is the 13th year the event is running. The party, held at Siloso Beach in Sentosa on 13...
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Facebook tests new video ad formats for marketers
Facebook has been testing its video function since September where it hopes to enable videos to come to life in the News Feed. This week, it has started to test format for advertisers. The social...
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No one size or one campaign engagement for all
“Consumers are getting used to mobile devices with larger screen sizes but yet do not compromise on its mobility at the same time,” said Selinna Chin, managing director for Gfk Malaysia. According to...
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Case study: Ikea’s 25 hour cook-off
Looking to prove the durability of its kitchens, Ikea staged a marathon cook-off in Singapore and Malaysia. The aim was to convince people that Ikea kitchens are built to last, and to spread the word...
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EDB’s next push to raise Singapore’s competitive profile
Ogilvy & Mather Asia Pacific in partnership with Singapore’s Economic Development Board (EDB) has launched a new brand innovation unit. Based in Singapore, K1ND is touted to be the first such...
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