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Republic Polytechnic and Maxus SG look to build up market research industry
Republic Polytechnic (RP) and Maxus Singapore have signed a memorandum of understanding (MoU) in a bid to produce high calibre talent for the marketing research industry. This marks the collaboration...
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TM unveils digital initiatives to rally support for SEA Games athletes
Telekom Malaysia (TM) has unveiled a video commercial titled "Forever Our Pride" to rally support for athletes competing in the SEA Games and Paralympic Games, and remind consumers of the hardships in...
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“Today’s marketing world might as well be Westeros”
With an ever-growing demand for consumer reach, today’s marketing world might as well be Westeros. GoT fans, you know what we're talking about. Competition, treachery, and earning loyalty are all at...
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Circles.Life responds to controversy over “Hungry for more data” ads
Circles.Life has responded to the recent negative feedback it has gotten over its latest ad campaign. The telco was criticised by several netizens for the visual style and language it took for the...
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伟视捷任命吴远棠为中国首席执行官
吴远棠（Dominic Ng）正式出任伟视捷中国首席执行官，接替翁耀城（Terrence Yung）。加入伟视捷之前，他担任竞立媒体管理合伙人。 吴远棠在媒介传播领域拥有近30年的资深行业经验，曾任职于群邑旗下竞立媒体和尚扬媒介，担负战略策划、公司管理、大客户管理以及新业务拓展等职责。 履新后，吴远棠将坐镇上海，向电通安吉斯集团执行总经理谭铭飞（Phil Teeman）汇报。...
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大众银行与支付宝合作提供手机钱包服务
大众银行与阿里巴巴旗下蚂蚁金服集团（Ant Financial Services Group）联手合作，在本地推出支付宝（Alipay）手机钱包服务。 在向《A + M》发表的声明中，这家马来西亚第三大银行表示，这项合作將通过联线及手机支付方案连接大马商家和中国游客。目前，支付宝的主要用户还是中国旅客，这样他们来马购物时就会更方便，不再需要携带巨额的现款。...
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Nokia announces the Nokia 8 flagship smartphone
Finnish-based company HMD Global, which now licenses Nokia's brand, has just launched the long-awaited flagship android smartphone Nokia 8 in London. Priced at €599 (around HK$5,500), Nokia 8 will be...
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Apple tipped to invest US$1billion in original programming
Apple has plans to invest approximately US$1 billion in original programming over the next 12 months, which could potentially result in as many as 10 original shows by the end of 2017. This is in a...
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13 errant retailers get tobacco licence revoked by HSA
The Health Sciences Authority (HSA) has revoked or suspended the licences of tobacco retailers which sold cigarettes to minors under the age of 18 years old. One retailer had its licence revoked for...
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Cathay Pacific posts HK$2.05bn first half loss, not expecting improvement...
Cathay Pacific reported its worst first-half loss in at least two decades of HK$2.05 billion in the first six months of 2017 and said it did not see conditions improving for the rest of the year, as...
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AirAsia ropes in KPWKM for #GirlsCanDoAnything campaign
AirAsia has brought on board the Ministry of Women, Family and Community Development (KPWKM) for its #GirlsCanDoAnything campaign, as part of the budget airline's latest effort in empowering young...
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Reflection on the evolving advertising practice
While creative agencies are engrossed in wow-ing the market, satisfied with the likes and views gained from the masses, the bedrock of advertising - communications for business to get the marketing...
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HARMAN to spend US$10m on marketing in APAC this year
HARMAN International (HARMAN) is boosting its marketing outreach for its lifestyle audio offerings in Singapore and the Asia Pacific region, with an estimated marketing spend of over US$10 million...
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Yamaha issues apology to customer over instructor row
Music company Yamaha has made a public apology to a customer who enrolled in one of its music school programmes. This follows public backlash over a flute instructor who refused to continue teaching a...
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Marketers to take back control of their media spend
In the past 12 months, global multinational companies have been looking to respond to concerns that they have lost control of media activity. This extends to 35 companies with a total annual marketing...
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Former MEC Singapore MD Sharon Soh heads to IPG Mediabrands
MEC Singapore’s former managing director Sharon Soh has taken on a new role as regional strategy director at IPG Mediabrands APAC, a move confirmed by the agency. She reports to Matt Scotton, regional...
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GBA Corporation hands media account to IPG Mediabrands’ BPN
GBA Corporation has appointed media agency BPN, under IPG Mediabrands as its new agency. The appointment will also include solutions from Ansible, the mobile and technology agency of IPG Mediabrands,...
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1 in 5 commercial emails don’t even reach the inbox
One in five commercial emails worldwide fails to reach its intended target, according to the 2017 Deliverability Benchmark Report from data solutions provider Return Path. The research was conducted...
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Leo Burnett Singapore races off with PML’s creative account
Performance Motors Limited (PML) has appointed Leo Burnett Singapore as its creative agency. This will be for a period of one year, a PML spokesperson told Marketing. It also follows the appointment...
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Edelman Indonesia bolsters business and corporate teams
Edelman has appointed Tantri Kadiman-Beekelaar (pictured left) as head of corporate, and Geeta Ramachanran (pictured right) as business director, brand, in Indonesia. In her new role,...
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