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nessa Asia launches campaign to support hearing impaired SAF veterans
nessa Asia, a subscription-based hearing aid provider, has launched a new campaign to show its support for military veterans from the Singapore Armed Forces Veterans' League (SAFVL) suffering from...
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Love, Bonito taps into Tealium’s data hub
Tealium, a real-time customer data solutions and enterprise tag management, has partnered with digital agency POSSIBLE to deliver optimal data-driven marketing efficiency for the home-grown fashion...
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SNOC issues formal warning to local athlete after spat over brand sponsorships
The Singapore National Olympic Council (SNOC) has issued a formal warning to national marathon runner Soh Rui Yong. This follows a series of exchanges which saw Soh being flagged for “ambush...
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Xaxis appoints VP of client development for Asia Pacific
Xaxis has appointed Richard Pollin as the vice president of client development for Asia Pacific (APAC). In his new role based in Singapore, Pollin will oversee Xaxis' new business acquisition and...
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If a backlash were to happen, “leverage on it”
If there is just one way to describe Venus Teoh (pictured), the head of marketing at Asia Pacific Breweries (APB) Singapore, it would be bold. “I am bold,” she laughs, as we sit down for a chat....
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“Today’s marketing world might as well be Westeros”
With an ever-growing demand for consumer reach, today’s marketing world might as well be Westeros (GoT fans, you know what we're talking about). Competition, treachery, and earning loyalty are all at...
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IGD: Philippines to become fifth-largest grocery retail market in Asia
The grocery retail market in the Philippines is forecast to grow on average 9.3% year-on-year between 2016 and 2021, which will make it the fifth-largest grocery retail market in Asia, according to...
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Top 7 programmatic facts in Hong Kong
The recent Google ad boycott is a wake-up call to the advertising industry. And that may not be a bad thing after all. In the past couple of months, programmatic advertising became the hot topic of...
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Rakuten-owned Voyagin hires new content marketing lead
Voyagin, an online travel marketplace owned by Japanese e-commerce giant Rakuten Inc, has appointed Theodoric Chew as its new head of affiliate and content marketing. In the newly created role, Chew...
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Shangri-La hotels and SIA tie-up for regional campaign
Shangri-La Hotels and Resorts and Singapore Airlines (SIA) have collaborated to launch a regional travel campaign titled “ASEAN Is More - First Stop Singapore”, in conjunction with the Association of...
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NTU on the hunt for panel of advertising partners
The Nanyang Technological University, Singapore (NTU) has called for a tender to appoint a panel of marketing and advertising agencies. This will be for a period of one year, with an option to extend...
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Will Malaysia be a viable market for Disney to launch its VOD service in?
Disney last week announced its massive move to pull the plug on all of its movies from Netflix US, and provide its own streaming services. Consumers can soon expect a Disney branded direct-to-consumer...
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Spotify hands UM global media account
Spotify has appointed Universal McCann (UM) to manage its global media planning and buying duties, following a competitive review which began in late 2016 and concluded a few weeks ago. The...
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Mozilla CMO: Don’t get lost in technology
“I’ve somehow found marketers nowadays buying programmatic software are kind of like consumers buying robotic vacuums for the house,” says Jascha Kaykas-Wolff, chief marketing officer of Mozilla, the...
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Firefox: We’re not an advertising machine
Firefox is nothing like Google Chrome, but this is a plus, Jascha Kaykas-Wolff, CMO of Mozilla, tells Marketing. “Not to say Google’s bad because they are not, they have good products, but one of our...
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Dominic Ng joins Vizeum China as CEO
Dominic Ng has been appointed CEO of Vizeum China, effective from 16 August. Prior to joining Vizeum, Ng was managing partner of MediaCom China. He replaces Terrence Yung's role. Ng has 30 years of...
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Engagement rate is NOT the key to influencer programme success
60% of marketers have commissioned influencers to make content in 2016. Agencies still rank first as the source of content for marketers, but 17% of B2C marketers now consider influencers one of their...
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Naga DDB Tribal and C27 get “Curious” about creating data-centric platforms
Creative agency Naga DDB Tribal (Naga) and digital agency C27 have collaborated to build a creative intelligence platform named “Project Curious” (Curious). This is to assist marketers in developing...
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Public Bank collaborates with Alipay to offer mobile wallet services
Public Bank has partnered with and Alibaba Group's affiliate company Ant Financial Services Group, to offer Alipay mobile wallet services in Malaysia. In a statement to A+M, Public Bank which is...
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HKJC’s new campaign looks to reboot Hong Kong’s ‘can do’ spirit
The Hong Kong Jockey Club has launched a programme “Striding On” and its key activity “21-day challenge”. The programme looks to encourage people of all ages and backgrounds to take on new challenges...
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