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Carat promotes new head of digital & e-commerce
Carat has promoted Weichong Khor as head of digital & e-commerce, leading the agency's e-commerce team. Prior to joining Carat in 2013, Khor worked across Silicon Valley, Singapore and Shanghai....
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STAKK大裁员
电讯盈科主席李泽楷旗下的新媒体公司Stakk几乎裁掉所有员工，只剩下七名物流人员，该公司的主播（如图）上周五在Facebook上进行直播。 作为公司重组的一部分，该媒体公司已于六月份削减了24名IT人员，包括技术总监，以吸引更多中国读者。 周五的裁员再次反映了其转攻中国读者，远离本地化内容。 Stakk的一名发言人表示，该公司正对内容进行重组改革，并将为未来的观众带来新的体验。...
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凯络擢升新数字与电商营销负责人
凯络宣布擢升许炜崇（Weichong Khor）为数字与电商营销负责人，负责领导凯络的电商团队。 在2013年加入凯络前，许炜崇拥有在硅谷、新加坡和上海的从业经历。他曾效力于科技创业公司，如在Brandtology担任北亚区域业务总监，并曾服务于睿域营销等代理公司，为耐克、GAP和匡威等知名品牌制定社交媒体策略。 凯络中国CEO侯静雯（Ellen...
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Ogilvy appoints Benoit Wiesser as new Asia chief strategy officer
Ogilvy & Mather Asia has appointed Benoit Wiesser as its new Asia chief strategy officer. Wiesser succeeds Paul Matheson, who has relocated to Oslo, Norway. He will remain with Ogilvy in a global...
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Nielsen introduces e-commerce digital shelf service to China
Nielsen has introduced an e-commerce digital shelf solution, Digital Shelf 360, to China through a strategic partnership with Profitero, an e-commerce solution firm in Europe. This new capability...
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Southco appoints new GM for Greater China
Southco Asia, a subsidiary of Southco, a global provider of engineered access solutions such as locks, latches, captive fasteners, electronic access solutions and hinges/positioning technology, has...
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IPG Mediabrands launches OOH network Rapport in Malaysia
IPG Mediabrands has launched Rapport in Malaysia, a global specialist network agency in the out-of-home (OOH) sector. According to the network, the launch of Rapport strengthens IPG Mediabrands’...
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Former Singtel group chief information officer heads to GIC
Global investment firm GIC has appointed Wu Choy Peng (pictured) as chief technology officer. In the newly created role, Wu will play a key role in developing GIC's technology vision, strategic...
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BBDO Hong Kong wins AIDS Concern creative pitch
BBDO Hong Kong has won the AIDS Concern business following a 4-agency pitch. It will be responsible for delivering a 2-year campaign to achieve “Triple zero” – Zero new infections, Zero stigma, and...
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索斯科任命大中华区总经理
工程进入解决方案供应商索斯科（Southco Asia Ltd.）宣布委任谭秋朗（Joaquin Tam）为索斯科亚洲大中华区总经理，驻职于索斯科设于香港的亚太区总部，直接向亚太区执行董事陆剑军汇报工作。 谭秋朗全面负责大中华区的业务，制定及执行区内的战略规划并领导销售团队，为区内推动可持续的利润增长。他同时专责领导亚太地区多元化科技业务，促进各地团队紧密合作和建立长远发展计划。...
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尼尔森在中国推出突破性电商解决方案
绩效管理公司尼尔森宣布在中国市场推出全新的电商解决方案——Digital Shelf Solution。该产品是尼尔森与欧洲互联网解决方案公司Profitero联合推出，将有效帮助全球品牌客户进一步理解线上销售情况与实际销售数据间的关联。 尼尔森现有的电商测量数据，连同此次推出的Digital Shelf...
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AXA Insurance Singapore appoints new CEO
AXA Insurance Singapore has appointed Jean Drouffe (pictured) as its new CEO. He takes over from Doina Palici-Chehab, who has been promoted to interim regional CEO of AXA Asia, and will report to her....
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Ribena Malaysia recalls 5 products from shelves due to manufacturing error
As a precautionary measure, Ribena Malaysia has recalled five types of its concentrate after it found that the products were exposed to air during the bottling process. This, the company said, may...
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Tencent launches emotional video to connect “left behind” children with parents
Tencent and J. Walter Thompson Shanghai have leveraged a popular children’s folk song to encourage consumers to choose Tencent mobile top-up feature – and help keep rural children, left behind by...
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Media Prima’s tonton expands to Brunei
Media Prima’s tonton has inked a strategic marketing partnership agreement with DST, a telco in Brunei, to bring its OTT streaming service to Brunei. The deal also marks tonton’s second venture...
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腾讯「为爱充值」广告战役为农村留守童与家人建立亲密关系
腾讯手机充值与上海智威汤逊携手运用一首脍炙人口的儿童民谣，鼓励消费者使用腾讯手机充值服务，以此帮助农村留守儿童与家人建立亲密关系。 在中国偏远的农村，有超过6000多万因父母移居他乡为寻找工作而被留下的儿童与老年人生活在一起。其中一些家庭因为太穷负担不起电话费或者通讯设备落后，而无法和家人保持联系。...
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Grey Group acquires digital agency in the Middle East
Grey Group has acquired a majority stake in hug digital, an independent regional digital marketing agency, based in the Middle East. The agency provides digital campaigns, social media, content,...
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Maxim’s taps into WeChat for mooncake launch
Maxim's, one of the biggest mooncake retailers in Hong Kong, has tapped into WeChat moments ads to sell its mooncake products for the first time, and the result has been promising. Two hours after...
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How Media Prima’s ad revenue contributed to 21% overall growth in Q2
Media Prima has reported a 21% growth in second quarter revenue for the financial period which ended 30 June 2017 (Q2 FY17), as its core advertising revenue began to gain momentum following a slow...
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Butter brand SCS unveils new look and logo
SCS Butter has revealed a new logo in an update which aims to better reflect its values but looks to still pays tribute to its 112-year history. This comes as the brand prepares to have a more...
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