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Globe Telecom exits print and OOH for digital
Globe Telecom is booting print and out-of-home media out of its marketing mix as the country’s 6th largest advertiser finds a better return on investment on digital than from traditional channels....
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Case Study: Malaysian shutterbugs and the Nokia Lumia 1020
Nokia came out last year with a new flagship device called Nokia Lumia 1020 last year, which was lauded as the first smartphone in the world with a 41 megapixel camera. With features that rival...
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Top animators invite ad creatives to learn from ICON 2014
Artists from the hallowed workshops of Disney Animations, Universal Studios and Warner Brothers will by flying over to Manila this July to speak in a first-ever conference in Asia on the entertainment...
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Why patience is a virtue in brand marketing
Branding is not dead in the digital world. That is the common sentiment amongst panellists today. What if upon researching online for a cheaper product, consumers choose it over the branded product?...
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GolinHarris snaps up PR duties for Canon Hong Kong
Canon has appointed GolinHarris to handle its strategic corporate communications in 2014. The 12-month retainer includes a strong CSR component, with the agency set to provide strategic directive....
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Tribal Worldwide Malaysia retains Volkswagen digital business
Tribal Worldwide Malaysia has retained Volkswagen Malaysia’s digital advertising business after a four-way pitch. The agency has worked on the business since the Volkswagen Group in Malaysia was...
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[Video] FedEx trials animated ad campaign to tell delivery efficiency
FedEx has debuted a cheery animated 30 second spot yesterday demonstrating how customers can worry less about paperwork and spend more time growing business with FedEx’s product. Working with creative...
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How to get free air tickets: By holding down a button for hours
As the saying goes, no pain, no gain. HK Express is taking this concept to the ad world with a endurance challenge asking contestants to place their hands on electronic panels for hours, depending on...
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GSK starts sentitive teeth advocacy “Say No to Ngilo”
GlaxoSmithKline (GSK) has kicked off an advocacy campaign with the Philippine Dental Association to educate Filipinos on how to fight sensitive teeth, now made affordable through toothpaste brand...
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How to get noticed in the content feed
Eyeballs are increasing, but earning attention isn’t so easy Do you know that the average user unlocks their phone 110 times a day? We live in an age where mobile devices, for many, have become an...
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ParknShop unveils first Mrs. Wong’s Academy series
A week after the launch of a teaser campaign announcing the establishment of Mrs. Wong’s Academy, ParknShop has unveiled the first episode entitled ‘Psychology Class’ yesterday....
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ONE FC appoints SVP of strategy and business
ONE Fighting Championship has appointed Azhar Muhammad-Saul as senior vice president of strategy and business development. Muhammad-Saul is a 25-year business development veteran with over 14 years in...
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BlueFocus takes full ownership of Metta
Metta Communications has been acquired by BlueFocus Communication Group, a China-based ad group offering branding, digital and public relations services. In a statement on its website, BlueFocus said...
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Barclays brings Accelerator Programme to HK with Nest
Barclays and Hong Kong-based investment incubator Nest has struck a partnership to offer entrepreneurs a chance to shape the future of finance. Under the partnership Nest will introduce the first ever...
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60 seconds with Cheng Xun Chua
Cheng Xun Chua Managing director Zalora Hong Kong What was your first job? My first job was with a telecom company where I worked in a department that focused on developing new applications for...
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Fonterra looks for word-of-mouth recommendations
Fonterra’s Anmum Pediatric Milk Formula has worked with Tribal Worldwide Hong Kong to launch a social media campaign to create word of mouth recommendations from mothers. Running on Anmum’s YouTube...
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WPP acquires Indian social media agency
WPP's JWT has acquired a majority stake in Indian social media agency Social Wavelength. Founded in 2009, Social Wavelength is headquartered in Mumbai with offices in Delhi and Chennai. The company...
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IN BRIEF: MORE STORIES FROM THE INDUSTRY
Clear Channel launches new capabilities Out-of-home ad provider Clear Channel Outdoor (CCO) is rolling out an interactive mobile advertising platform globally called Connect. Read more here. OMD wins...
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[GALLERY] Hong Kong goes dark for Earth Hour
WWF Hong Kong Earth Hour 2014 Date: 29 March Venue: Hong Kong The sixth Hong Kong Earth Hour 2014 took place last Saturday at 8:30pm with more than 3,900 companies and buildings, all universities and...
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Does a brand always need to market on values?
While the world looks at reaching the Chinese market, it seems the Chinese idea of branding is a polar opposite of western brand values. At Flamingo’s recent salon, titled 'China: Divides in the value...
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