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Fashion steers onto the digital ramp
New York Fashion Week just ended last week, but this year saw something phenomenal incorporated into the runway. Scrapped are high budget billboards and pre-season teaser, fashion labels are engaging...
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Spotify appoints regional social media lead
Priscilla Tan, previously social media marketing lead at SingTel, has taken up a role at Spotify as head of social media, APAC. According to a blog post,Tan said that her role will focus on building...
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Tai Hing reincarnates superheros for brand revival
In a bid to breathe new life into the aging brand, Tai Hing has partnered with Uth Creative to roll superhero themed campaign. In the TV spots, local actors Eric Kwok and Ray C reincarnate Tony Stark...
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PDPC cracks down on erring companies
The Personal Data Protection Commission (PDPC) has censured multiple organisations for breaching the Do Not Call (DNC) Registry requirements under the Personal Data Protection Act (PDPA). Read also:...
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Goodstuph on a winning spree
As social media agency Goodstuph makes plans for its regional expansion, it has won several new accounts around the region. Goodstuph was appointed the regional creative agency for two brands under...
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Carlsberg retains GolinHarris
Carlsberg Singapore has retained GolinHarris to lead its corporate and internal communications and brand marketing efforts in 2014. These services will encompass the brands of Carlsberg, Carlsberg...
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Lawmakers ask SC to pull Fox, AXN off the air
The Supreme Court (SC) has received two petitions asking the high court to revoke the franchises of Fox International Channel Philippines and AXN Networks Philippines. Kabataan Rep. Terry Ridon and...
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M&C Saatchi bags global coffee brand
DE Master Blenders (DEMB) 1753 has appointed M&C Saatchi as its global creative agency off the back of M&C Saatchi Sydney’s relationship with Moccona. M&C Saatchi has held Moccona, DEMB’s...
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M1 targets the Chinese speaking audience
Telco M1 has now made the KyLinTV service available on iPads and Android mobile devices. KyLinTV, is a Chinese Internet TV service provider that delivers 46 live TV channels, including CCTV4 Asia,...
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Brands find higher engagement on rich media mobile ads
Eight months after the launch of its rich media mobile offering RM5, Snap Mobile, the mobile advertising arm of Pixel Media, says engagement levels on rich media ads are outpacing static mobile ads by...
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Spotify spots and identifies opportunities in dark data
If a tree timbres in a forest with no listening ears, does it make a sound? Large corporations sit on top of large databanks. While everyone knows of its existence, these banks are rendered useless if...
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What can marketers learn from Flappy Bird?
It has garnered over 50 million downloads and reportedly pulled over $50,000 of ad revenues daily from its two-line banner. So the biggest question is who turns their back on the world’s most...
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Beiersdorf appoints OMD
OMD has been awarded the media duties for the global skin care conglomerate Beiersdorf AG in Indonesia. The scope of work for the account involves strategic media planning and buying across all media...
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DDB Hong Kong names business lead for PR activation unit
DDB Hong Kong has appointed Valiant Yip, the former director of activation at Leo Burnett Hong Kong, to take on a new role as business director and head of LIVE, DDB's PR and activation arm. In his...
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WSJ readies to refocus China edition as video platform
The Wall Street Journal Asia has announced a new senior leadership for its Chinese-language edition, promoting Li Yuan, currently CWSJ.com’s managing editor to editor-in-chief. Li’s immediate plan is...
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LOOK Old Spice’s latest integrated campaign
OId Spice, a male grooming brand under Procter & Gamble, has just introduced a new hair care line for men with a flirtatious commercial and print ad that focus not on the product or the hair, but...
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READ Sorrell’s blistering defence of advertising
Earlier this year, at an Advertising Association conference based in the UK, Helen Goodman, the UK's shadow minister for culture blamed “excessive marketing” as a factor in 2011 London riots, when...
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Le Cordon Bleu Malaysia appoints GOVT
Sunway's Le Cordon Bleu Malaysia has appointed an independent creative agency GOVT as its agency on record for Singapore. Ming Rathswohl Ho, general manager of Le Cordon Bleu Malaysia said that the...
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McDonald’s ties with Visa for cashless delivery
McDonald’s Singapore has launched a card payment initiative through its mobile application for food delivery. To make use of this new payment feature, customers create a one-time user account and...
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Dentsu Media opens shop in the Philippines
Fresh from its billion-dollar merger, the Dentsu Aegis Network has officially launched its media planning business Dentsu Media in the Philippines this Monday. Dentsu Media is the group’s second...
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