Priscilla Tan, previously social media marketing lead at SingTel, has taken up a role at Spotify as head of social media, APAC.
According to a blog post,Tan said that her role will focus on building social marketing capabilities in Asia and shaping how the music streaming service engages consumers on social media.
Tan officially began in her role this month. Spotify could not be reached at the time of publishing.
Tan previously worked on campaigns for SingTel such as #Need4GSpeed real-time social marketing campaign and its Gordon Ramsay VS #Hawkerheroes brand campaign.
Spotify has been ramping up operations here since last year, appointing Lewis PR in March last year.